Job Title

Company Description We are hiring for our client company who is an information services company that enables global organizations to build, scale, and manage high-performing offshore teams in cost-efficient markets like India. The firm specializes in data management, data engineering, web data acquisition, low-code development, customer success & Technology services. We focus on creating Global Capability Centres (GCCs) that move much further than just cost savings. With a strong emphasis on operational excellence, scalability, and sustainable growth, Company helps clients accelerate value creation while ensuring quality, compliance, and efficiency.Role DescriptionDigital Marketing Strategy & Execution Mandatory : Proven experience in US B2B Marketing Own and manage client's digital presence, including the corporate website and social channels (LinkedIn, YouTube). Develop and publish content that aligns with brand voice and evolving product positioning. Implement SEO best practices—including AI SEO techniques—to improve web performance and visibility. Analyse digital performance metrics to inform strategy and increase engagement. Design and execute segmented email marketing campaigns (HubSpot, Salesforce) to nurture leads and support business objectives.Integrated Campaign Leadership Lead the end-to-end lifecycle of marketing campaigns, from planning through reporting. Collaborate cross-functionally with product, sales, and retention teams to ensure alignment. Establish campaign systems and templates to promote consistency and clarity. Measure and report on ROI, lead generation, and engagement to optimize future efforts.Strategic Planning & Product Alignment Translate product strategy into compelling external messaging. Participate in go-to-market planning to align marketing with product launch timelines. Drive the implementation of marketing launch plans that support broader product initiatives. Maintain strong collaboration with the product team to stay ahead of roadmap changes. Develop sales enablement materials such as product tear sheets and client presentations.Leadership & Mentorship Serve as a key leader within the marketing team, mentoring junior staff and promoting a collaborative culture. Partner with executive leadership to ensure alignment on marketing strategy and professional development goals. Qualifications Expertise in Digital Marketing, Content Marketing, and Social Media Marketing Strong skills in Market Research, Analytics, and Data-driven decision-making Experience in creating and executing comprehensive Marketing Strategies Knowledge of Branding, Campaign Management, and Performance Metrics Proven leadership and team management skills Bachelor's degree in Marketing, Business Administration, or a related field; an advanced degree is a plus Exceptional communication, organizational, and strategic planning abilities