Job Title

Lead - Digital Marketing, Zydus Healthcare LimitedRole SummaryThe Digital Marketing Lead will drive digital-first brand building across ZHL’s pharma portfolio. The role focuses on creating and executing HCP and patient-facing digital campaigns, improving digital lead generation, boosting brand awareness, and supporting marketing teams with digital content, targeting, and analytics. This is a hands-on marketing role with strong ownership of campaign performance and ROI.Key Responsibilities1. Digital Campaign Development & Execution Plan and run end-to-end digital marketing campaigns for assigned brands (HCP & patient). Use platforms such as Google Search/Display, Meta, LinkedIn, medical portals, and programmatic channels. Build retargeting and funnel-based campaigns for awareness, engagement, and conversion (CME sign-ups, content downloads, video views, etc.). Coordinate with brand managers to translate brand strategy into digital content and media plans. 2. HCP Marketing Develop targeted campaigns for doctors using email automation, WhatsApp workflows, webinars, medical content syndication, and HCP platforms (e.g., Docplexus, M3, Medscape India). Craft digital journeys for specialists (acutes, chronics, superspecialties). Track HCP-level engagement and optimise based on behaviour. 3. Creative & Digital Content Production Lead the creation of digital-first content: MOA videos infographics scientific explainers CLM light content social creatives for patient awareness short-format educational videos Manage agencies for copy, design, and production. Ensure all content is medically accurate and compliant. 4. SEO, SEM & Website Management Oversee brand microsites, patient education websites, and landing pages. Drive SEO improvements—keyword strategy, on-page SEO, technical fixes, backlinking. Run SEM campaigns with clear KPIs (CTR, CPC, conversions). 5. Social Media & Community Management Plan content calendars for disease awareness and patient engagement. Partner with medical teams to ensure compliant messaging. Manage social listening and reputation monitoring across platforms. 6. Webinar & Digital Event Execution Plan, promote, and execute virtual CMEs, KOL sessions, patient sessions, and live Q&As. Drive attendance, engagement, and post-event nurturing. 7. Analytics, Reporting & ROI Track campaign performance (reach, engagement, CPL, CPA, conversions). Present monthly dashboards to marketing leadership. Recommend optimisations across creatives, channels, and budgets. Build simple attribution models suited to Indian pharma constraints. 8. Vendor & Budget Management Manage digital agencies, media partners, HCP platforms, and content studios. Ensure timely delivery and performance accountability. Maximise ROI through efficient budgeting and platform selection. 9. Compliance & Internal Collaboration Ensure all digital assets meet UCPMP, medical, legal, and regulatory requirements. Work closely with Medical Affairs, Brand Managers, and Compliance teams.Required Experience & Skills Experience 10+ years in digital marketing, ideally with experience in pharma and healthcare. Proven track record of running multi-channel digital campaigns.Skills Strong command of performance marketing, SEO, SEM, and social advertising. Ability to brief creative teams and evaluate digital content quality. Understanding of HCP behaviour and typical pharma brand cycles. Proficiency in analytics tools: Google Analytics, Meta Ads Manager, Google Ads, marketing automation dashboards. Strong project and vendor management skills. Ability to work across multiple brands in a regulated industryEducationMBA/PGDM in Marketing or related field preferred.