Job Title

About SIHO ResearchWe’re on a mission to simplify investing for India’s professionals. Backed by SEBI registration and deep tech, we’ve builtInvestVidhi– an AI-powered equity research platform designed to help Indians grow wealth with confidence, not confusion. Now we’re scaling. And we need a self-driven Marketing Lead who can build and own the growth engine. Why This Role ExistsSIHO is building an AI-first investing platform in a complex, regulated market. We don’t want: Just performance marketingJust brandingJust social mediaWe want someone who can: Design marketing strategy Own growth engine Build distribution leverage Create viral loops Strengthen product adoption Think revenue This is a builder role. 2️⃣ Core Ownership AreasYou will own 5 layers: 1. Marketing Strategy (Big Picture Thinking)Define clear market positioningRefine ICP messagingDefine differentiation vs competitorsAlign marketing with revenue targetsBuild quarterly growth roadmapYou must think in: Market gapsCustomer psychologyStrategic anglesCategory positioningNot just channels. 2. Product-Led Growth EngineMap complete user journeyImprove onboardingImprove activation metricsImprove retention and conversionBuild habit loops inside productReduce friction in value discoveryFocus: “How do we help users experience value in the shortest time?” 3. Distribution & Viral ThinkingIdentify viral hooks within productBuild referral or social loopsCreate shareable assetsDesign webinar enginesLaunch thought-leadership positioningYou must ask: “What can users share naturally?” “What makes this talk-worthy?” 4. Experimentation & PerformanceRun A/B tests weeklyTest pricing positioningTest messaging anglesKill underperforming funnels fastTrack CAC, LTV, churn, engagementSpeed of experimentation is key. 5. Brand & Authority BuildingSimplify complex investing ideasImprove LinkedIn positioningConvert research into marketing assetsBuild trust in a regulated industryCreate clarity-led storytellingClarity builds authority. Authority builds trust. Trust builds conversion. 3️⃣ AI-First RequirementYou must: Use AI tools dailyImprove copy speedAnalyze performance trends fasterBuild repeatable templatesAutomate wherever possibleManual thinking where automation is possible is inefficiency. 4️⃣ What We Expect From YouWhen given a goal: “Improve paid conversion by 20%” You respond with: HypothesisStrategyExecution planMetricsTimelineNot: “Tell me what to do.” 5️⃣ Ideal Candidate Traits1–3 years growth/product marketing experienceStrong analytical thinkingStrong written clarityComfortable with ambiguityObsessive about optimizationHigh energyOwner mindsetEmotionally stableLow egoWe prefer: Smart + structured + hungry Over Experienced + rigid 6️⃣ What Success Looks Like in 90 DaysClear marketing strategy documentedFunnel mapped and measured6–10 experiments executedActivation metrics improvedFounder involvement reducedDistribution engine activeClear positioning narrative built7️⃣ This Is NOT ForSocial media only profilesBranding-only marketersAgency coordinatorsPeople who need daily supervisionPeople afraid of accountabilityHow to ApplySend your resume or portfolio to jsr.nitin@ Subject: “Product-Led Growth & Marketing Lead ”