Job Title

Role Overview: We are looking for aGrowth Manager – Gaming (B2C)to drivedigital revenue growth for Rooter Shop,with a strong focus ongift cardsand gaming-related digital products.The ideal candidate brings hands-on experience inB2C marketing , particularly in scaling gift card sales or digital commerce businesses. Should have a proven ability to drive sales through data-driven online campaigns, customer lifecycle marketing, and channel optimization. You will own the end-to-end growth including planning, executing gaming-led promotions, improving funnel performance, ensuring product visibility, availability and building high-impact influencer and creator partnerships that drive measurable business outcomes.This is a highly execution-focused role suited for someone with strong analytical thinking, ownership mindset, and a deep understanding of the gaming ecosystem and digital consumer behaviour.Key Responsibilities: 1. Sales & Transaction Growth (Core Ownership) Own GMV and transaction targets for Rooter Shop (B2C) Plan and execute weekly growth initiatives to drive volume through offers, bundles, placements, and campaigns Continuously optimize pricing, promotions, and product visibility to improve conversion and scale sales2. Influencer & Creator Partnerships Build and manage creator and influencer partnerships with a focus on driving measurable sales Execute creator-led commerce initiatives including live streams with CTAs, creator bundles, and drop campaigns Track performance, manage payouts, and report ROI at a creator level3. Channel Performance Tracking & Optimization Track daily and weekly performance across paid, influencer, organic, community, and referral channels Analyze performance data to identify trends, gaps, and growth opportunities Drive quick optimizations across creatives, offers, landing pages, SKU focus, and targeting4. Campaigns, Events & Promotions (Gaming Calendar) Plan and execute promotions aligned with game launches, esports tournaments, festivals, and weekends Design promotional mechanics such as limited-time deals, bundles, cashback/discounts, flash sales, and creator codes Coordinate campaign execution across store placements, creatives, banners, and communication channels (push, WhatsApp, community)5. Supply & Assortment Management (B2C Digital Products) Ensure strong supply health across SKUs, including availability, pricing competitiveness, and uptime Work closely with partners to manage replenishment of digital products (top-ups, gift cards, in-game currency) Identify demand gaps and expand the catalog using data insights, seasonality, and community demand6. Execution & Operations (Day-to-Day) Maintain store hygiene, including accurate pricing, offer setup, banners, and product visibility Coordinate with internal teams (creative, community, support, finance, partner ops) for fast execution Handle escalations impacting sales such as payment issues, partner downtime, pricing mismatches, and failed ordersSuccess Metrics: GMV and transaction growth (weekly and monthly) Channel contribution and efficiency (ROAS / CAC, where applicable) Conversion rate and payment success rate Repeat purchase rate and retention cohorts Supply KPIs: SKU availability %, partner uptime, order failure rate, refund rate Influencer KPIs: sales per creator, code usage, CAC vs baselineRequirements: Minimum 3 yearsof experience in e-commerce growth, commerce operations, performance marketing, partnerships, or category/sales operations Experience with digital goods (gift cards, top-ups, in-game currency) Strong analytical skills with the ability to interpret dashboards and drive data-backed decisions Hands-on execution mindset with experience running campaigns end-to-end Comfort working with multiple stakeholders and external partners/vendors Strong interest in the gaming ecosystem, including games, esports, creators, and gamer purchasing behaviourNice to have: Exposure to creator-led growth, community-driven commerce, or gaming brands Vendor or partner management experienceQualifications: Bachelor’s degree in Business, Marketing, Economics or a related fieldEmployee Benefits: Hybrid Work Model: Embracing flexibility, we offer a hybrid work model where employees can enjoy the best of both worlds.About Rooter: ++ : Rooter has transformed from being a Live Streaming Platform hosting India’s largest community of 85 Mn+ gamers and 1.5 Mn+ creators, a strong partner for brands and publishers to connect with Gamers, to now also offering a marketplace called‘Rooter Shop’for digital gaming currencies. Rooter Shop is the result of our belief in the propensity of Indian gamers to spend online on games, accessories and other digital assets. Our unique proposition as a tech consumer platform sitting at the convergence of 3 large macro trends - gaming, content and commerce, gives us immense confidence to say that we’re here for the long haul, building an enduring Gaming brand out of India.Website:LinkedIn: