Job Title

Growth Lead - SEO (Individual Contributor | India Market) Location / Time Zone:India – 10:30 AM to 7:30 PM IST Experience:8–12 yearsAbout PepperPepper is building a new category of content and SEO growth platform—where strategy, content, technology, automation, and AI come together to drive measurable business outcomes for our customers.Over the last five years, Pepper has built: A network of150,000+ content creators , working with the top 5% talent A customer base of2,500+ global brands , including large enterprises and fast-scaling B2B companies ASaaS-enabled content marketing platformthat powers content creation, workflow orchestration, and distribution at scaleNow, we're building anAgentic AI SEO Platform —one that automates execution on foundational SEO tasks, so we can drive scalable organic growth for our customers. This role sits at the heart of that evolution.The OpportunityWe are looking for aGrowth Lead - SEOto drive organic growth outcomes for Pepper's customers while helping shape how our AI platform scales SEO execution across our client portfolio.This is not a leadership role. This is an Individual Contributor role.We're not looking for someone who wants to: Manage large teams Sit in strategy meetings all day "Guide" others while their own SEO skills rustWe're looking for someone who: Still gets their hands dirty with data, every single day Has personally grown websites—not "overseen growth," butdone it Sees AI automation as a multiplier for scaling client outcomes Wants to figure out what works across multiple customer websites when execution is handled by machinesYou'll work directly on SEO systems for our customers, partner with product and AI teams, and shape how we operationalize SEO through technology—without managing a team.What You'll Do at Pepper1. Own Organic Growth for Pepper Customers (Hands-On) Drive end-to-end SEO outcomes for customer websites—traffic, rankings, revenue impact Work across multiple customer accounts, identifying patterns and opportunities at scale Execute and iterate, not just strategize and delegate Be accountable for measurable client results you personally influence 2. Go Deep on Data & Analytics (Across Customer Portfolio) Live in Google Search Console, GA4, Ahrefs, Screaming Frog—across multiple client properties Analyze performance patterns across customer websites to identify scalable growth levers Turn raw data into actionable insights that drive client outcomes—not slide decks 3. Shape the Agentic AI SEO Platform for Customer Scale Partner with Pepper's product, automation, and AI teams to definewhatgets automated andhowacross our customer base Identify which SEO workflows can scale through AI for multiple clients—and which require human judgment Test, break, and refine AI-assisted SEO execution on real customer websites Help build the system that makes SEO predictable and scalable for Pepper's entire customer portfolio 4. Execute Technical & Content-Led SEO for Customers Own technical SEO for client websites: crawling, indexation, site architecture, Core Web Vitals, migrations Drive content strategy through an SEO lens for customers: keyword research, topical authority, content gap analysis Implement programmatic and long-tail SEO strategies for client growth Push customer results beyond traffic metrics into commercial and revenue impact 5. Experiment Relentlessly (With Customer Outcomes in Mind) A/B test titles, schema, content formats, internal linking structures across client sites Document what works. Kill what doesn't. Scale what succeeds across the customer base. Build playbooks that drive repeatable results for Pepper's customersWhat We're Looking ForMust-Haves 8–12 years of SEO experience , with demonstrable, measurable impact on organic growth Significant in-house or client-side experience —agency-only backgrounds are a harder fit; we need someone who'sowned outcomes , not just delivered reports Proven track record ofpersonally growing websites —bring the receipts Deep expertise in: Technical SEO (indexation, rendering, site speed, structured data, log file analysis) Content-led SEO (topical clusters, SERP analysis, content optimization) SEO analytics and measurement tied to business outcomes Expert-level proficiency with: GA4, Google Search Console, Ahrefs, SEMrush Screaming Frog, Clearscope (or similar) Comfortable with large datasets; SQL is a plusWhat Will Set You Apart Experience working with or building SEO platforms, automation, or AI-assisted workflows Comfort operating in ambiguity and zero-to-one environments Experience scaling SEO strategies across multiple client websites or brands Strong POV on where SEO is heading—and what execution looks like when AI handles the basics Bias toward action: "Let's test it" > "Let's discuss it" IC by choice, not by circumstance —you want to stay hands-on because that's where you do your best workWho This Role Is NOT ForSomeone who wants to "move into leadership" and manage a team Someone whose best SEO work is behind them Someone who's great at SEO theory but hasn't personally executed in years Someone who thinks being an IC at 8–12 years is a step backwardHow We WorkThis role operates inIndia Standard Time(10:30 AM – 7:30 PM IST).We value: Ownership over hierarchy Outcomes over activity Clear thinking over SEO jargon Experimentation over playbook executionBenefits at Pepper Paid menstrual leave Comprehensive medical insurance COVID-19 insurance coverageTo ApplySkip the generic cover letter. Tell us:One website you personally grew organically —what was the before, what was the after, and what didyoudo? One SEO experiment you ranthat taught you something unexpected. Why IC?What makes you want to stay hands-on at this stage of your career?If you're excited about driving organic growth for enterprise customers—powered by AI, automation, and deep analytical rigor—and you want to be the one doing the work, not managing people who do it, this is your seat at the table.