Job Title

Company Description Solino Home specializes in creating stylish and affordable luxury textiles for the home, including table linens, curtains, and kitchen essentials. Driven by a commitment to quality and accessibility, we design hand-crafted products that are durable, easy to care for, and crafted to inspire personalized spaces.Role Description We are looking for a highly aesthetic, design-ledVisual Merchandiser & Visual Content Leadto craft the visual world of our super-premium linen brand. You will shape how customerssee, feel, and experiencethe brand —photoshoots, social media, website, and e-commerce. If you obsess over textures, light, styling, and storytelling… and can turn a piece of linen into a lifestyle dream — this role is for you.This is a full-time on-site role for a Visual Merchandiser based in Mumbai.This role blends: Visual Storyteller Stylist + Photographer Art Director Brand Custodian Thinkdesign + content + aestheticsrolled into one.Brand - Premium linen home fursnishings Location - Goregaon East (On Site)Key Responsibilities1. Visual Merchandising & Retail Experience Create aspirational lifestyle settings (bedroom, dining, kitchen, living) Develop VM guidelines and playbooks for consistency across stores Collaborate with ecomm teams to enhance customer journey and conversion2. Photography & Content Creation Plan and execute high-quality lifestyle shoots Style products with props, lighting, and textures to create premium imagery Shoot and deliver content for: Social media Website E-commerce listings Campaigns Handle editing, retouching, and post-production Maintain consistent visual language across all content3. Creative Direction & Brand Identity Translate brand positioning into a strong visual identity Develop mood boards, look books, and seasonal themes Lead art direction for shoots and campaigns Work closely with marketing & design teams on creatives Build a cohesive “brand world” across offline + online touchpoints4. AI & Digital Creativity Use AI tools to create: Styled imagery Concept renders Moodboards Backgrounds/environments Blend real photography with AI-assisted production to improve speed & efficiency Experiment with new visual formats (Reels, motion, CGI, generative visuals)Skills & Competencies RequiredCore Skills Strong creative instinct & refined aesthetic sense Deep understanding of design, color, textures, and composition Professional photography skills (camera + lighting mastery) Styling & art direction capability Image retouching & editing skills Technical Skills Adobe Suite (Photoshop, Lightroom, Illustrator, InDesign) Photography equipment & studio setup AI image tools (Midjourney / Firefly / Stable Diffusion / similar) E-commerce content optimization knowledgeExperience 3–7 years in - Visual merchandising Lifestyle/product photography Premium retail or home/lifestyle/fashion brands Exposure to premium/luxury brand aesthetics preferred Experience creating lifestyle narratives (not just packshots)Personal Traits We Value Highly detail-oriented Visual perfectionist Storyteller mindset Hands-on and execution driven Trend-aware yet timeless in taste Proactive and experimental Strong ownership and accountabilityWhat Success Looks Like Stores look like curated lifestyle spaces Content feels premium, warm, and aspirational Consistent brand look across every platform Faster content production through smart AI usage Increased engagement, footfall, and conversionQualification Degree/Diploma in Visual Merchandising / Design / Photography / Fashion Communication / Fine Arts or related fieldNice to Have Experience with home décor or textile brands Set design/styling background Short-form video content creation Styling for catalogs/lookbooks