Job Title

QubeHealth Job Description: Product Growth Marketing - Manager Location: Mumbai (On-site) Experience: 3–6 yearsAbout the Role We are hiring a Product Growth Marketing Manager focused on engagement, activation, retention and monetisation — NOT top-of-funnel acquisition. This role is about driving deeper usage and higher transaction frequency from an existing and continuously growing user base. If you understandperformance marketing, user behaviour, funnels, attribution and lifecycle journeys— and enjoy optimising what already exists rather than chasing vanity installs — this role is for you.What This Role Is Lifecycle & engagement focused Data-driven Funnel-optimisation oriented Revenue-impact accountable Experimentation-heavyWhat This Role Is NOT A B2C acquisition role A brand marketing position A social media management role A content marketing role We are NOT looking for someone to “increase downloads.” We are looking for someone to increase activation, repeat usage and transaction velocity.Core Responsibilities 1. Funnel & Behaviour Analysis Analyse user journeys: Download → Register → First Transaction → Repeat Transaction Identify drop-offs and behavioural friction points Build a structured cohort and segmentation analysis Track LTV, retention, repeat frequency and engagement metrics2. Lifecycle Campaign Execution Design and execute engagement campaigns across: WhatsApp In-App Notifications Push Notifications Email SMS Build automated trigger-based journeys Run A/B experiments on messaging, timing, and incentives3. Performance Optimisation Monitor campaign performance using attribution frameworks Optimise based on user behaviour signals Improve CTR, conversion rates, repeat transactions and engagement metrics Build structured reporting dashboards4. Monetisation & Revenue Impact Drive higher transaction frequency Increase wallet share within existing users Improve feature adoption Identify behavioural nudges that improve revenue outcomesIdeal Background We are specifically looking for candidates who have: 3–6 years of experience in: A Digital / Performance Marketing Agency (Media Buying, Attribution, Lifecycle Marketing), OR A Growth / Performance Marketing role within a Tech Startup Hands-on experience with: Performance campaigns Attribution models Funnel analytics Lifecycle automation tools Strong understanding of: User segmentation Behavioural triggers Retention metrics Data interpretation Currently based in Mumbai Educated in an English-medium institutionTools Exposure (Preferred) Meta / Google Ads Manager Clevertap / MoEngage / WebEngage (or similar lifecycle tools) Google Analytics / Mixpanel / Amplitude Excel / Google Sheets (advanced comfort with data)What We Value Structured, analytical thinking Comfort working with numbers daily High ownership mindset Bias for experimentation Ability to connect user psychology with performance data Strong written communicationWe want someone who can look at a dashboard and immediately ask: “Why is this happening?” and then test a hypothesis within 48 hours.Reporting Structure You will work closely with the Product & Business teams. This role sits at the intersection of Product, Marketing and Revenue.Why This Role Matters As our user base grows, the real leverage lies in engagement and retention. Sustainable growth is built on repeat usage and behavioural optimisation — not acquisition spend. This role directly impacts revenue efficiency and product stickiness.