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Job Title: Salesforce Engagement SpecialistCompany Info:TVS Digital is a digital technology start-up focused on the Fintech & Automotive industry with platforms and services offerings in the Credit & Collection Services and Automotive & Retail domain. We provide IT Services to accelerate digital transformation by partnering with industry renowned platforms (Microsoft, Salesforce, Oracle, SAP) & help to develop centre of excellence for our customers. TVS Digital’s mission is to build & deliver high quality software solutions & services to help address real life business challenges of global companies in these domains by harnessing the power of Analytics, Artificial Intelligence (AI), Machine Learning (ML). Our strategy is to leverage inorganic and organic means for the initial build out and subsequent expansion and growth. TVS Digital is a part of TVS Holdings and has also currently invested in several early-stage high tech start-ups globally in areas of connected manufacturing, fleet management and credit services.Job Description:Job Summary We are looking for ahands-on Salesforce Marketing Cloud Engagement professionalwho can design, build, and execute multi-channel marketing campaigns. The ideal candidate should have strong technical expertise in Marketing Cloud modules and the ability to work closely with marketing, CRM, and data teams to deliver personalized customer journeys.Key Responsibilities Design, build, and executeend-to-end marketing campaignsusing Salesforce Marketing Cloud Engagement Configure and manageJourney Builder ,Email Studio ,Automation Studio ,Contact Builder , andMobile Studio Develop dynamic, personalized email and mobile campaigns usingAMPscript, SSJS, and SQL Create and managedata extensions , filtered data sets, and synchronized data from Salesforce CRM Build and optimizecustomer journeys , triggered communications, and automated workflows PerformA/B testing , audience segmentation, and campaign performance optimization Integrate Marketing Cloud withSalesforce Sales/Service Cloudand third-party systems Ensure compliance withdata privacy, consent management, and deliverability best practices Troubleshoot campaign, automation, and data issues independently Document solutions and provide knowledge transfer to internal teamsRequired Skills & Qualifications Stronghands-on experience with Salesforce Marketing Cloud Engagement Expertise in: Journey Builder Email Studio Automation Studio Contact Builder Proficiency inAMPscript ,SQL , andServer-Side JavaScript (SSJS) Experience withAPI integrations , triggered sends, and data synchronization Solid understanding ofsubscriber management, data modeling, and segmentation Experience withcampaign analytics and reporting Ability to work independently and own deliverables end-to-endGood to Have Salesforce Marketing Cloudcertification(s) Experience withMobile Studio / WhatsApp / Push Notifications Knowledge ofSalesforce Data Cloud Exposure toEinstein features(Engagement Scoring, Send Time Optimization) Prior experience inB2C or large-scale campaign environments