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Job Title: Salesforce Personalization SpecialistCompany Info:TVS Digital is a digital technology start-up focused on the Fintech & Automotive industry with platforms and services offerings in the Credit & Collection Services and Automotive & Retail domain. We provide IT Services to accelerate digital transformation by partnering with industry renowned platforms (Microsoft, Salesforce, Oracle, SAP) & help to develop centre of excellence for our customers. TVS Digital’s mission is to build & deliver high quality software solutions & services to help address real life business challenges of global companies in these domains by harnessing the power of Analytics, Artificial Intelligence (AI), Machine Learning (ML). Our strategy is to leverage inorganic and organic means for the initial build out and subsequent expansion and growth. TVS Digital is a part of TVS Holdings and has also currently invested in several early-stage high tech start-ups globally in areas of connected manufacturing, fleet management and credit services.Job Description:Job Summary We are seeking ahands-on Salesforce Marketing Cloud Personalization professionalwho can design, configure, and optimize real-time, personalized customer experiences across web, mobile, email, and other digital touchpoints. The ideal candidate will have strong expertise in personalization strategies, decisioning logic, and behavioral data modeling.Key Responsibilities Implement and manageSalesforce Marketing Cloud Personalization (Interaction Studio) Design and configurereal-time personalization use casesfor web, mobile, and email channels Build and manageSitemaps, Catalogs, Profiles, and Data Feeds ConfigureEinstein recipes, decisioning rules, and personalization strategies Developbehavioral tracking eventsand user attributes Integrate Personalization withSalesforce Marketing Cloud Engagementand CRM data Configurecampaigns, experiences, and recommendations PerformA/B testing and optimizationof personalized content Analyze customer behavior and campaign performance using dashboards and reports Troubleshoot data capture, personalization logic, and integration issues Collaborate with marketing, UX, and development teams to align personalization goalsRequired Skills & Qualifications Stronghands-on experience with Salesforce Marketing Cloud Personalization Expertise in: Interaction Studio setup & configuration Sitemaps and Page Types Catalog & Product Recommendations Decisioning logic and recipes Experience working withreal-time customer behavior data Knowledge ofJavaScript tagging and web SDKs Understanding ofcustomer identity resolution and profile stitching Experience withA/B testing and performance optimization Ability to independently design and execute personalization solutionsGood to Have SalesforceMarketing Cloud Personalization certification Experience withEinstein Recommendations Knowledge ofSalesforce Data Cloud Exposure toCDP / customer data platforms Experience inB2C personalization at scale