Job Title

Group Head- SEO Location:Lower Parel, Mumbai Experience:7 to 10 years Reporting to:Head of Media / SEO HeadAbout Schbang Schbang started with a simple belief: brands do better when strategy, creativity, media, and technology work together. Over the years, we have grown into an integrated agency ecosystem that builds end-to-end solutions for leading Indian and global brands. Our growth teams work at the intersection of content, SEO, analytics, and product-like execution, driving measurable outcomes across acquisition, engagement, and revenue.About the Role As Group Head, SEO, you will lead SEO strategy and delivery across a portfolio of brands, while building strong systems, people, and performance benchmarks for the function. You will be responsible for shaping SEO as a growth lever, partnering with clients and internal stakeholders to align on outcomes, and ensuring the team delivers consistent impact through technical excellence, content strategy, and modern search practices. This role demands a strong leader who can manage multiple accounts, mentor managers, drive governance, and build scalable playbooks, while staying ahead of search shifts including AI-led discovery, answer engines, and evolving SERP behavior.Expectations ● Align SEO efforts with brand and business expectations, not only rankings ● Set a high bar for SEO quality, reporting, and measurable impact across accounts ● Build team capability through training, process, audits, and structured feedback loops ● Drive modern SEO including technical foundations, content systems, and AI search readinessKey Responsibilities Leadership and Account Ownership ● Own SEO outcomes for a set of key accounts and ensure delivery quality across the portfolio ● Lead and mentor SEO Managers, Senior SEO Executives, and specialists across accounts ● Build capacity plans, role clarity, and execution governance for predictable delivery ● Drive client trust through senior stakeholder management and strategic planning conversations ● Handle escalations, scope control, and delivery hygiene in coordination with account leadership ● Support new business through pitches, audits, opportunity sizing, and solutioningSEO Strategy and Performance ● Build annual and quarterly SEO roadmaps aligned to business goals, seasonality, and growth targets ● Translate performance data into clear strategy: content clusters, technical priorities, internal linking, and CRO-aligned improvements ● Define KPI frameworks beyond vanity metrics, focusing on organic contribution to traffic quality, leads, and revenue ● Drive competitive intelligence, opportunity mapping, and SERP share growth plansOn-page and Content Systems ● Own content strategy from an SEO lens in partnership with content and creative teams ● Define briefs that include intent mapping, SERP analysis, structure guidance, and internal linking plans ● Ensure metadata, templates, taxonomy, and content hygiene follow best practices ● Improve user journeys and engagement signals through UX collaboration and content experience improvements ● Deliver monthly performance reviews and quarterly strategy reviews for internal and client stakeholdersTechnical SEO and Platform Excellence ● Lead technical audits and prioritize fixes across crawling, indexing, rendering, CWV, architecture, and schema ● Partner with development teams on requirements, implementation validation, and release readiness ● Ensure SEO readiness for migrations, redesigns, CMS changes, and large-scale deployments ● Build SOPs for technical monitoring, issue escalation, and quality assuranceOff-page and Authority Building ● Define ethical and scalable link acquisition strategy aligned to brand and category ● Oversee competitive link analysis, link gap planning, and anchor strategy ● Ensure tracking and governance of outreach, partnerships, and link hygiene ● Monitor risk factors and ensure compliance with white-hat standardsReporting, Governance, and Training ● Build reporting templates, dashboards, and narratives that connect SEO work to business outcomes ● Ensure every account has clean documentation: trackers, audits, roadmap, meeting notes, and action logs ● Conduct internal trainings and enablement sessions for SEO and cross-functional teams ● Create case studies and internal knowledge assets that elevate Schbang’s SEO positioningBusiness and Team Management ● Manage team planning, hiring support, performance reviews, and skill development roadmaps ● Own P&L basics for the function or portfolio as applicable, including utilization and resourcing hygiene ● Identify upsell opportunities through audits, platform insights, and performance gapsKPIs ● Organic growth impact demonstrated through measurable improvements in traffic quality, leads, or revenue ● Portfolio delivery health: on-time execution, reduced rework, clean governance, and stable stakeholder satisfaction ● Team capability building: trainings, playbooks, quality benchmarks, and manager maturity ● Published proof of work: case studies, award participation, and visibility assets (as per internal targets) ● New business support: pitch contributions that convert into wins or measurable pipeline movementSkills Required ● Strong command over SEO: technical, content, and authority building ● Strong grasp of analytics and performance measurement, including GA4 and Search Console interpretation ● Ability to troubleshoot ranking and indexing drops in fast-moving environments ● Strategic thinking with strong execution governance and prioritization skills ● Strong stakeholder management and client communication, including presentations and decks ● People leadership experience managing managers or leading multi-brand pods ● Strong documentation and process orientation with an ownership mindset ● Working understanding of website events, tracking, and basic code or technical documentationGood to Have ● Experience handling ecommerce SEO and marketplace ecosystems ● Familiarity with CRO and experimentation thinking to improve organic conversio outcomes ● Exposure to modern search shifts such as AI-led discovery, answer engines, and structured data strategies ● Experience leading SEO during migrations, redesigns, or CMS transitions ● Awards, published case studies, or speaking/training experience