Job Title

About the Role At Uni Seoul, the senior manager - marketing and growth is not a desk-bound marketer. This role sits at the intersection of creativity, retail execution, and commercial outcomes. We are looking for a creative brand thinker with strong on-ground retail understanding—someone who can translate brand ideas into store walk-ins, in-store excitement, across our offline network. If you believe branding must move footfall, energize stores, and show measurable impact, this role is for you.Key Responsibilities Brand Positioning & Visual Identity Own and evolve brand positioning, narrative, and visual identity across online and offline channels. Ensure cohesive brand expression across social, campaigns, stores, packaging, and partnerships. Act as the strategic brand filter for all communication.Marketing Strategy & Social Media Growth Lead the overall marketing strategy with ownership of social media growth and platform direction. Define content and storytelling strategy across formats and channels. Build community, engagement, and cultural relevance not just reach.Campaign Strategy & Delivery (LaunchRecall) Architect integrated ATL and BTL campaigns that drive impact and long-term recall. Own campaign strategy from concept and launch to amplification and memory. Enable agencies and teams with strong briefs and clear strategic intent. Content, Creator & Brand Collaborations Lead content direction across brand, campaign, and always-on storytelling. Identify and execute creator, influencer, and brand collaborations aligned with brand values. Own celebrity collaboration strategy to drive relevance and visibility. Ensure collaborations feel authentic, not transactional.In-Store Brand Experience Own the strategic vision for in-store brand experience. Partner with Retail and VM teams to translate brand narratives into physical spaces. Ensure stores feel consistent, expressive, and immersive. Brand Metrics & Strategic Learning Define and track brand health metrics: awareness, consideration, sentiment, and recall. Monitor social growth, engagement quality, and campaign effectiveness. Use insights to refine brand strategy and creative direction. Enablement & Cross-Functional Leadership Act as a strategic partner to Growth, Retail, Content, PR, and Product teams. Create clarity that enables faster and better execution. Build brand frameworks, playbook, and guardrails that scale creativity.What We’re Looking For 4–6 years of experience in brand or marketing leadership roles. Strong strategic thinking with creative judgment. Proven ownership of marketing, social growth, campaigns, and collaborations. Experience working with agencies, creators, and celebrity teams. High ownership mindset with the ability to lead through influence. Think in narratives, frameworks, and long-term impact. Bring ideas, not just updates. Care about brand equity as much as growth. Enjoy enabling teams rather than controlling execution