About GoIRL GoIRL (Go In Real Life)is first of it's kind Matchmaking & Social Networking platform designed to move people from online discovery to real-life connections at certified listed venues and curated experiences. We are building a new category at the intersection ofsocial tech, hospitality, and experiences , where safety, authenticity, and IRL interactions are the core. We are currently in ourpre-launch & beta phase , preparing for launch in NCR followed by multi-city roll out.Role Overview : We are seeking aCo-Founder & Chief Marketing Officer (CMO)who will be acore stakeholderin building GoIRL from the ground up. This is not a conventional CMO role — you will be astrategic partner, growth architect, brand custodian, and team leader . The role requirescapital participation , deep startup experience, and the hunger to build a category-defining brand.Key Responsibilities : 1 . Growth Strategy & Market Expansion Define thebrand & growth roadmapfor GoIRL across cities Ownuser acquisition, activation, retention & monetisation growth funnels Drive performance marketing, community growth & referral loops Track and optimise CAC, LTV, ROAS, and city-level growth metrics2 . Brand, Positioning & Storytelling Build GoIRL as atrusted lifestyle & social brand Own brand voice, messaging, tone & public perception Create emotional storytelling across digital, offline & experiential touchpoints3 . Digital, Social & Influencer Marketing Lead social media, content, digital ads, creator & influencer ecosystems Design viral, UGC-driven, and community-first campaigns Own growth across Instagram, YouTube, LinkedIn & performance channels4 . PR, Partnerships & Visibility Lead PR strategy, press, media, podcast & brand collaborations Build partnerships with lifestyle, hospitality, student, co-living & corporate brands Represent GoIRL publicly alongside the founding team5 . Tean building & Leadership Build & lead themarketing, content, performance, and growth teams Hire, mentor, and scale a high-performance culture Create SOPs, dashboards, OKRs & execution workflows6 . Founder Level Ownership Work closely with the CEO, COO & CTO on product, growth & market strategy Contribute to fundraising, investor storytelling & brand credibility Bringcapital participationas part of long-term alignmentWhat are we looking for? 10+ years inconsumer tech, D2C, lifestyle or platform startups Proven track record ofscaling early-stage brands Strong command overdigital growth, influencer ecosystems, PR & brand building High ownership, execution mindset & leadership capability Passion for community, culture, and experiential platformsWhy join Go In Real Life? Become afounding partnerin a category-defining platform Build a brand from 0 → 1 → scale Equity ownership + leadership role Create real-world impact through community & connections
Job Title
Co-Founder & CMO with Investment