About the RoleWe are looking for aRetention Marketing Expertto own and scale our customer lifecycle marketing efforts across multiple channels. This role will be responsible for driving repeat purchases, increasing customer lifetime value (LTV), and building strong post-purchase engagement strategies in a fast-growing D2C environment. You will manage retention acrossWhatsApp, Email, SMS, loyalty programs, and post-purchase journeys, ensuring a seamless and personalized customer experience.Key ResponsibilitiesOwn end-to-endcustomer lifecycle marketing strategy Build and optimize automation flows including: Welcome journeys Refill & replenishment reminders Win-back campaigns Cross-sell & upsell flows VIP & loyalty journeys Drive improvements inrepeat purchase rate, retention, and LTV Segment users usingcohort analysis, RFM analysis, and behavioral data Design and manageloyalty and referral programs Run A/B tests and experiments on: Messaging Timing Offers Channel mix Track and report on key retention KPIs: Retention rate Repeat purchase rate LTV Revenue from lifecycle campaigns CAC to LTV ratioRequired Skills & Qualifications 3–6 years of experience inRetention/CRM/Lifecycle Marketing, preferably in D2C Strong understanding of customer journey mapping Hands-on experience with tools likeKlaviyo, WebEngage, MoEngage, CleverTap, HubSpot, or similar Experience managingWhatsApp, Email, and SMS automation flows Strong analytical skills with experience in cohort and RFM analysis Data-driven mindset with experimentation experience Ability to translate insights into actionable marketing campaignsPreferred Qualifications Experience in subscription-based or repeat-purchase brands Understanding of basic SQL or analytics tools (GA4, Mixpanel, etc.) Experience working closely with performance marketing and product teamsWhat We Offer Opportunity to build and own retention strategy in a growing D2C brand High ownership and decision-making power Collaborative and performance-driven culture Competitive compensationLocation:Zirakpur Department:Growth / Marketing
Job Title
Retention Marketing Expert – D2C