Job Title

Objectives of this role* Develop and implement digital marketing strategies aligning with the company’s goals. * Conduct market research, understand the target audience, and identify marketing and growth opportunities. * Create and execute campaigns across various digital channels, like email, social media, paid advertising and search engine optimisation. * Measure and analyse campaigns’ success using data and analytics tools. * Lead client meetings and explain the campaign details to the client with key performance metrics (KPIs).Your responsibilities* Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement). * Track and analyse primary metrics, revenue and paid ad initiatives weekly and monthly. * Experiment and implement innovative digital marketing strategies, tools and best practices to improve ROAS consistently. * Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.Required skills and qualifications* A bachelor’s degree in Mass Communication, English, Visual Design, Marketing, Business, New Media or Public Relations. * 5+ years of demonstrable experience in marketing or digital marketing roles. * Knowledge of content management tools like CMS Hub, Squarespace, or WordPress. * Excellent analytical skills to understand data, study metrics, and align strategies. * Innovative thinker with a keen eye for detail and identifying trends. * Strong interpersonal, verbal and written communication skills.Preferred skills and qualifications* Relevant certificates like Google Analytics Certification, Google Ads Certification, and/or HubSpot’s Inbound Certification Course. * Familiarity with marketing analytics tools like Google Analytics and SEMRush.