Job Title: Direct Response And CopywriterRole Overview We’re hiring aD2C Ad Copywriterwho understands one thing deeply: copy exists to drive action, not applause. This role is for someone who hashands-on experience writing high-converting ad copyforMeta & YouTube , understandshooks, hold, and scroll-stopping psychology , and can consistently produce scripts that perform at scale. You’ll be working closely with performance marketers, editors, and founders to createUGC, brand, and performance video scriptsthat convert. Key Responsibilities Performance Ad Copy (Core Responsibility) Writehigh-converting ad copyfor: Meta Ads (Facebook & Instagram) YouTube video ads Craft stronghooks (0–3 sec)that drive: High CTR Avghook & hold rate of ~30%+ Optimize copy for: Scroll-stopping Clarity Emotional pull + logical payoff Video Ad Scripts (UGC + Brand + Performance) Writevideo ad scriptsfor: UGC-style testimonial & POV videos Founder / Doctor / Authority videos Performance-driven direct response ads Brand-building narratives that still convert Adapt scripts based on: Funnel stage (TOF / MOF / BOF) Customer awareness levels Creative Testing & Iteration Createmultiple hook variationsfor the same offer Rewrite and iterate based on: CTR Hook & hold rate Watch time & conversions Collaborate with media buyers to improve performance using data-backed insights Brand + Performance Balance Maintain brand tone while still writingconversion-focused copy Ensure claims, messaging, and storytelling stay aligned with brand positioning Skills & Capabilities Proven ability to writedirect response ad copy Deep understanding of: Hooks, scroll psychology, and attention economy Customer pain points & emotional triggers Strong scripting skills forshort-form video (15–60 sec) Knows the difference between: Content vs ad copy Branding vs performance Comfortable writing inconversational, UGC-friendly language What You Must Have Experience With Meta Ads copywriting YouTube video ad scripts UGC video scripts Brand content + performance ad scripts Working with performance marketers / growth teams Experience & Compensation Experience:2+ years indirect response ad copywriting(D2C preferred) Who Will Thrive in This Role You think inhooks, retention, and conversions You care aboutCTR and watch time , not just “nice copy” You enjoy writing multiple versions and testing what works You understand thatgreat ads sound like the customer’s own thoughts Nice to Have (Not Mandatory) Experience inhealth, wellness, beauty, or D2C brands Understanding of funnel-based messaging Ability to break down why an ad worked (or didn’t)
Job Title
Direct Response Copy Writer