Job Title

EUREKA FORBES LIMITED-COMPANY OVERVIEW Eureka Forbes Limited, a leading brand in India’s consumer durables space, has been synonymous with trust, innovation, and customer well-being for over four decades. As pioneers in water purification with iconic brands like Aquaguard, and with a strong presence across air purification, vacuum cleaning, and water solutions, Eureka Forbes continues to shape healthier and happier homes across the country. With an expansive omni-channel presence spanning Direct Sales, Retail, E-commerce, and Institutional segments, Eureka Forbes serves millions of customers through a robust distribution network and an empowered workforce of passionate professionals. The organization thrives on a strong culture of performance, customer centricity, and innovation-led growth.ROLES & RESPONSIBILITIES Retail - To Increase EFL Visibility & Sell out thereby increasing CS across MT, GT & AF STRATEGIC (Dealer Mind Share, Increased Footprint (Online & Offline), Higher Display Share == Higher CS& Growth) Designing Regional Initiatives to drive Business Outcome Designing Category/Geography specific initiatives to drive specific outcomes basis business demands Dealer Co-op Create Joint Marketing Plans with MT Chains, Large GT dealers to ensure year round Visibility & Engagement through Activations (OOH, Influencer campaigns, In store visibility, Offers) Annual Meets To drive engagement with Partners & Scale distributors & Dealers Marketing Calendar Plan & Execute Marketing Calendar basis New Launches, Events & Regional Festivities to maximize footfall (Visibility & Activations) Marketing Costs Manage Regional Marketing budget to drive Business Growth & ROI Planogram Adherence Ensuring Adherence of PG in MT across EWP & VC & Liasoning with NKAM & RKAM for closure MT Visibility Engage along with RMT accounts for multi-year tie ups for Vantage spaces in stores to drive Category visibility Activations Make an Activation Plan to drive NPD/Consumer engagements to drive conversion Competition Benchmarking Track & Monitor Competitor Activities OUTSOURCED TO AGENCY (Increase in-store Visibility) Merchandizing Deployment Monitor Agency for timely deployment Upkeep of Permanent Assets Monitor Agency to ensure upkeep & TAT for Repairs Recce for MT Visibility.