About the Role We are looking for aProduct Manager – Localisationto lead product strategy, localization, and execution for the local market acrosswearable devicessuch assmartwatches, earbuds (TWS), and smart glasses . This role is critical in buildingmass-market, value-driven productsforTier-2 / Tier-3 / Tier-4 users , balancingcost, features, and user experienceusing adata-driven product approach . You will work closely withengineering, design, data, supply chain, marketing, and sales teamsin a fast-growing global consumer electronics organization backed by atop-tier private enterprise .Key Responsibilities Own theend-to-end product lifecyclefor Local-focused wearable products—from ideation to launch and post-launch optimization Define and manage theproduct roadmap, MVP scope, and feature prioritizationaligned with Local user needs Translate Localconsumer insights, market trends, and competitive analysisinto scalable and cost-efficient product solutions Work cross-functionally withhardware, firmware, app, design, QA, supply chain, and marketing teamsto ensure on-time delivery Drivelocalization strategiesfor features, UX, pricing, and packaging tailored to price-sensitive and mass-market users Track and optimize key product metrics includingDAU, retention, conversion, revenue, and user engagement Supportgo-to-market planning , launch readiness, and feedback loops from sales and customer support teams Continuously analyze post-launch data and customer feedback to improve product performance and lifecycle valueRequired Qualifications & Skills 5+ years of experiencein Product Management, preferably inwearables, consumer electronics, IoT, or hardware-led products Strong understanding of the Localconsumer market , especially Tier-2 / Tier-3 / Tier-4 user behavior Hands-on experience withUPI payments, affordability-driven product design, and price-sensitive segments Solid technical understanding ofhardware components, sensors, Bluetooth/BLE, firmware, and wearable operating systems Proven ability to work withengineering and hardware teamsin fast-paced environments Strong analytical mindset with experience indata-driven decision-making Excellent communication and stakeholder management skills Fluent in Hindiwithprofessional working proficiency in EnglishGood to Have Experience launchingmass-market wearable products in Local Exposure tosupply chain constraints, BOM optimization, or cost engineering Prior experience working withglobal HQ or cross-border product teams
Job Title
Product Manager