About the Role :We are looking for a highly driven Ad Tech & Programmatic Operations professional to manage, optimize, and scale programmatic monetization across our digital publishing platforms at ABP Network. The candidate will play a critical role in maximizing revenue yield, managing SSP/DSP integrations, and ensuring seamless ad operations execution.Key Responsibilities:Programmatic Revenue & Yield Management Manage and optimize programmatic revenue across Display, Video, Native, and Mobile inventory. Work closely with SSP partners and demand sources to maximize fill rates and CPMs. Monitor performance metrics including eCPM, fill rate, viewability, and revenue trends. Implement yield optimization strategies such as floor price management, header bidding, and demand diversification.Ad Tech & Platform ManagementManage and optimize Ad Server platforms such as: Strong knowledge of Google Ad Manager is MANDATORY Header Bidding Platforms (Prebid / Amazon TAM / OB / Other wrappers) Analyze inventory performance using reporting tools and dashboards. Provide actionable insights to improve monetization and audience yield. Track discrepancies between ad server, SSP, and client reporting. Strong understanding of digital ad metrics and revenue KPIs. Ability to analyze data trends and derive revenue optimization strategies. Advanced Excel / Data analysis skills preferred.Experience Range:3-8 years of relevant experience
Job Title
Ad Tech /Programmatic Manager (News Publisher)