Looking for BA Management and Merchandising exposure from Personal Care and FMCG exposure.1. Program Planning & Deployment - Define and implement standard operating processes (SOPs) for the merchandiser and promoter network. - Prepare monthly deployment plans in coordination with sales, trade marketing, and vendor partners. - Ensure optimal coverage, beat planning, and productivity mapping across pharmacy channels - IP , CP & Hospitals . - Align manpower budgets and utilization with Trade Marketing AOPs and channel priorities.2. Performance Tracking & Analytics - Develop and maintain performance dashboards for merchandisers and promoters (attendance, productivity, sales uplift, visibility compliance, etc.). - Establish KPI scorecards and conduct monthly evaluations. - Analyze regional performance to identify gaps and corrective actions for underperforming clusters. - Collaborate with internal BI/DMS/IT teams for app-based reporting and performance tracking integration.3. Training & Capability Building - Work with the Training Manager to design structured training modules (product, grooming, sales behavior, merchandising excellence). - Ensure monthly refresher sessions and skill evaluations. - Drive certification programs to recognize top performers and promote consistency in in-store representation.Key Performance Indicators (KPIs) - Merchandiser & promoter coverage and productivity ratio. - Compliance to PJP and visibility SOPs. - Execution quality scores and feedback from field audits. - On-time program rollouts and vendor adherence to SLAs. - Overall ROI and manpower cost efficiency.
Job Title
BA and Merchandising Manager