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Job Title


Regional Visual Merchandiser


Company : Aditya Birla Fashion and Retail Ltd.


Location : Bengaluru, Karnataka


Created : 2026-02-23


Job Type : Full Time


Job Description

Experince Required : 5-7 years of experience in retail visual merchandising, preferably in regional or multi-store roles.Role OverviewThe Regional Visual Merchandiser (VM) will be responsible for driving impactful retail experiences across EBOs, KA, and MBOs. This role requires a balance of creativity, operational excellence, and strategic execution to enhance customer engagement, optimize sales, and deliver brand consistency across all stores in the region.Key ResponsiblitiesDrive Walk-ins Increase footfall from the existing base. Boost Average Transaction Value (ATV) sales from the existing base. Drive Sell-through of Key Concepts Develop concepts highlighting regional festivities and activations at top stores. Ensure innovative displays at top EBO and LFS stores to deliver the best brand experience. Cost Management Expand vendor network while achieving reduction in retail execution costs. Identify and implement mediums to reduce costs further. Store Experience & Trainings Ensure timely execution of seasonal launch elements. Conduct regional season trainings for store teams. Perform regular store visits and submit detailed reports. Provide comprehensive data and images of all stores, including VM elements. Conversion & Engagement Conceptualize and implement events, new launches, and customer engagement activities. Develop new avenues of sales through innovative concepts. Drive growth from newly developed sales areas. Learning & Development Develop new retail elements to enhance customer experience. Create new strategies and workflows for existing jobs to improve efficiency.