Role Overview: The Sales Executive is responsible for driving sales and expanding the footprint of Fruits & Vegetables (F&V) in the assigned Bangalore territory (Marathahalli, KR Puram & Whitefield). This role focuses on order booking, onboarding new retailers, maintaining relationships with existing accounts, ensuring timely cash collection, and monitoring market prices. The position plays a critical role in achieving sales targets, expanding distribution, and ensuring a competitive presence in the market. Key Responsibilities: Visit wholesale markets (mandis), kirana shops, and vegetable retailers daily to secure orders and ensure product freshness. Expand the distribution network by onboarding new small-scale retailers and increasing market penetration. Ensure timely collection of cash from all assigned accounts. Monitor daily F&V price fluctuations and communicate changes to retailers to stay competitive. Manage relationships with Category Managers at modern trade accounts and ensure strict adherence to fill-rate requirements (95–100%) to avoid penalties. Maintain accurate records of sales, visits, collections, and distributor interactions. Support process improvements and contribute to overall operational efficiency in the territory. Requirements: 2–4 years of F&V or FMCG sales experience, including distributor handling and territory management. Graduation is mandatory. Proven track record in revenue generation, distribution, and business expansion. Strong time management, discipline, and interpersonal skills. Proficiency in Telugu, Hindi, and Kannada. Own vehicle and mobile phone are mandatory. Familiarity with assigned Bangalore regions (Marathahalli, KR Puram & Whitefield). Willingness to travel extensively within the assigned territory."Please note this is a contractual role (6 months). Apply only if you are genuinely interested in proceeding."
Job Title
Sales Executive - General Trade (Contractual)