About the RoleWe’re looking for aCopywriter— someone who understands that ads live or die in thefirst 2 seconds . This role is not about storytelling for storytelling’s sake. It’s abouthooks, retention, and conversion . You should be comfortable writing for scroll, not applause.What You’ll Do Writehigh-impact hooksfor performance ads (Reels-first) Script15–45 sec ad videoswith clear attention → retention → CTA flow Adapt thesame idea across multiple ad angles(emotional, curiosity, social proof, pain-point) Write scripts forUGC-style ads , talking-heads, voiceovers, and clip-based formats Optimize scripts forwatch time, holds, and clarity , not brand fluff Iterate fast based on feedback and performance signalsWhat We’re Looking For 2-3 yearsof experience and good understanding ofperformance marketing(CTR, hook rate, retention) You know how to write forads, not content You can write innatural Hinglish or English or any South Indian language You avoid generic ad language and filler lines You think informats + angles , not one-off scriptsThis Role Is NOT For You If You only write long-form stories or captions You prioritise aesthetics over clarity You don’t like rewriting or iterating You’ve never worked with paid ads or performance teamsNice to Have (Not Mandatory) Experience writingUGC ads Understanding of Meta ad testing (A/B hooks, angles) Familiarity with DTC, apps, or lead-gen adsAbout FRNDFRND is redefining the way people connect by building a social platform that’s not just engaging but also safe, inclusive, and fun. We’re a rapidly growing startup with a bold mission: to transform online interactions into meaningful relationships.Why FRND?Impact at Scale:Be part of the next big wave in social connection, shaping experiences for millions across India, LATAM, and MENA. Rewarding Journey:Competitive compensation, equity options, and growth that parallels FRND’s explosive success. Learn with the Best:Collaborate directly with founders and industry pioneers, supported by stellar investors like Krafton, India Quotient, and Elevation Capital. Freedom to Thrive:Enjoy an unlimited leave policy and unparalleled ownership of your work. Product-Centric Mindset:Work in a company where products take centre stage, solving unique challenges with innovative solutions.
Job Title
Copywriter