Job Title

Key Responsibilities: • Drive standardized tag management and reporting accuracy across Adobe Experience Cloud (Adobe Analytics, Launch, Customer Journey Analytics) and Google Marketing Platform (GA4, Google Tag Manager). • Architect, implement, and maintain scalable analytics solutions across web and mobile platforms. • Establish and enforce proactive data validation and QA protocols to eliminate discrepancies, over-reporting, and channel misattribution. • Act as the technical authority for resolving complex implementation challenges including data layer conflicts, cross-domain tracking, and cross-platform configurations. • Partner with engineering teams to design robust event tracking frameworks, custom dimensions (eVars, props, classifications), and data layer standards. • Govern analytics implementations during site migrations, platform upgrades, and new feature launches to prevent tracking breaks. • Design stakeholder-ready dashboards and visualizations in Adobe Analysis Workspace and Tableau, focused on business outcomes rather than surface-level metrics. • Analyze customer journeys, funnels, attribution, and conversion performance using Customer Journey Analytics (CJA). • Support and deliver statistically robust experimentation and optimization programs, ensuring accurate measurement and insights. • Maintain comprehensive documentation for tagging, tracking specifications, and analytics governance processesRequirements: • 5+ years of hands-on experience implementing and governing enterprise web analytics stacks. • Deep expertise in Adobe Analytics, Customer Journey Analytics (CJA), Adobe Launch, GA4, and Google Tag Manager (GTM). • Strong experience with GA4 transitions, parallel tracking, and multi-tool data harmonization. • Proven success preventing analytics regressions during site migrations and major releases. • Advanced understanding of digital analytics architecture, including events, dimensions, metrics, and attribution models. • Demonstrated ability to deliver reliable insights through statistically sound testing and experimentation. • Strong cross-functional collaboration skills with engineering, product, marketing, and UX teams.Good to Have: • Experience with Adobe Experience Platform (AEP) and Real-Time CDP • SQL and data warehouse experience (Snowflake, BigQuery, etc.) • Familiarity with server-side tagging and consent management platforms • Adobe Analytics or Adobe Experience Platform certifications