Job Title

1. Brand Understanding & Alignment: - Maintain a thorough understanding of the brand's voice, tone, and messaging guidelines, ensuring all copy aligns with brand identity and values2. Content Strategy:Develop creative strategies and concepts for advertising campaigns, ensuring alignment with brand objectives and target audience insights3. Copywriting: - Have a proactive approach to produce compelling and persuasive copy for a range of marketing materials, including digital content, social media campaigns, website copy, blog content, pitches, storyboards etc - Supervise a team of copywriters, providing guidance, feedback, and support to foster their professional development and ensure high-quality output.4. Collaboration:Work closely with cross-functional teams, including art supervisors, account managers, and clients, to develop integrated marketing campaigns that effectively communicate key messages.5. Quality Assurance: - Review and provide feedback on copy produced by team members, ensuring accuracy, clarity, and adherence to brand standards. - Supervise aesthetic checks and edits during pre-production & production, attend shoots & music recordings6. Market Research:Stay informed about industry trends, new content formats and competitor strategies, and emerging technologies to inform content strategies and creative approaches and explore opportunities for experimentation7. Client Communication: - Participate in client meetings, presentations, and pitches, providing strategic insights and recommendations regarding copywriting and creative concepts. - Strengthen Client relationships and interactions. - Act as a POC for creative escalations.8. Team Growth:Hire capable independent resources that can understand, communicate and execute client briefs accurately9. Team Management:Conduct weekly team meetings to track progress, provide feedback, and mentor teams for proactive problem-solving on client-side and internally10. Time Management: E nsure following of internal TATs, tasks prioritization, and timely delivery of work.11. Operations:Adherence to documented SOPs.