Job Title

Senior Marketing Manager – Growth & Demand Generation Company:vCampusIT Employment Type:Full-Time Work Mode:Hybrid / Remote (Mumbai, Austin Tx) Industry:Technology Services | SaaS | Higher Education IT About vCampusIT vCampusIT is a fast-growing technology solutions partner specialising in digital transformation, managed services, cloud platforms, cybersecurity, IT infrastructure, higher-education automation, and enterprise technology services across global markets. We are building cutting-edge solutions and expanding our service ecosystem - and we are looking for a leader who can help shape the future of our IT operations and innovation initiatives.About the Role vCampusIT is looking for aSenior Marketing Managerwho knows how tobuild, scale, and optimize revenue-focused marketing engines- not just campaigns. This role is for someone who understands thefull sales funnelend-to-end: from awareness → lead capture → qualification → sales enablement → conversion. You’ll work closely with sales leadership, and delivery teams to turn strategy intomeasurable pipeline and revenue impact .Key Responsibilities Growth & Funnel Ownership Design, build, and optimizeend-to-end sales and lead-generation funnels(Inbound + Outbound). Own funnel metrics: MQLs, SQLs, CAC, conversion rates, pipeline velocity. Continuously test, iterate, and scale channels that drive qualified leads. Demand Generation Execute multi-channel demand programs across: LinkedIn (organic + paid) Email marketing & automation Content-led inbound (case studies, whitepapers, landing pages) Performance marketing (where applicable) Build ICP-driven campaigns aligned to sales priorities. Sales Enablement Partner closely with sales to: Define lead qualification criteria Improve handoff from marketing to sales Create sales enablement assets (pitch decks, one-pagers, case studies) Ensure marketing efforts translate intoreal conversations , not vanity metrics. Marketing Operations & Tools Set up and manage CRM & marketing automation workflows (HubSpot, Zoho, Salesforce, or similar). Implement tracking, attribution, and reporting dashboards. Build repeatable, scalable marketing processes. Brand & Positioning (Secondary but Important) Sharpen messaging and positioning for vCampusIT offerings. Ensure consistent narrative across website, LinkedIn, outreach, and proposals. Support thought leadership initiatives (especially for founders and leadership).Required Qualifications 6–10+ yearsof experience in B2B marketing, growth marketing, or demand generation. Proven track record ofbuilding and scaling sales/lead funnels . Strong understanding of: B2B buyer journeys Lead qualification frameworks Conversion optimization Hands-on experience with CRM and marketing automation tools. Comfortable working in fast-moving, founder-led environments.Preferred Experience Experience inIT services, SaaS, or technology consulting . Exposure toUS or global B2B markets . Experience marketing toenterprise or institutional clients. Ability to balance strategy with hands-on execution. Experience managing technology for multi-site, hybrid, or global teams. Ability to convert strategy into actionable delivery. Excellent communication and executive stakeholder management skills. Experience working with U.S. Higher Education institutions (especially public or private universities). Familiarity with AI, data governance, and digital transformation in academic environments. Experience operating in hybrid / distributed campus models. Proven ability to translate complex technology concepts for non-technical stakeholders.What Success Looks Like in This Role Predictable, qualified leads flowing into the sales pipeline. Clear visibility into funnel performance and ROI. Tight alignment between marketing and sales. Marketing seen as arevenue driver , not a support function.Why Join vCampusIT Work with premier Higher Education institutions in the U.S. Influence long-term digital strategy at the executive level. Hybrid work model with strong leadership visibility. Opportunity to build scalable, future-ready campus technology ecosystems. Competitive leadership-level compensation package. Performance-based incentives and growth opportunities. Fast-growing global organization with innovation-first culture Opportunity to lead transformation from early stages Direct influence on business, strategy, and technology roadmapPersonality Traits Strategic thinker with strong execution discipline. Hands-on, proactive problem solver. Leadership maturity with ability to influence and inspire. Thrives in fast-paced, growth-stage environment.What We’re Looking For: ✔ Ability to scale teams, improve processes, and drive transformationIf you’re an execution-focused technology leader who loves solving enterprise complexity -we want you on our team. Apply / Refer:careers@FollowvCampusITfor more leadership opportunities.