Your Mission Are you the kind of marketer who sees beyond the launch? We’re looking for aProduct Marketing Managerwho can own thego-to-market strategy , driveproduct messaging , and turnproduct insightsintogrowth levers . In this role, you'll be the vital connector betweenProduct, Sales, and Marketing— ensuring that the product story lands where it matters most. You’ll powerself-serve growth , runlifecycle campaigns , supportPLGmotions, and fuel bothdemand genandretentionwith laser-focused messaging. From product onboarding to ABM campaigns to review platform domination — you’re the storyteller, strategist, and driver of impact.What You’ll Do Shape and executeGTM strategiesfor product launches and updates Craftclear, compelling messaging and positioningframeworks Developenablement assetslike pitch decks, one-pagers, demo scripts, and comparison guides SupportProduct-Led Growth (PLG)by enhancing onboarding flows and mapping lifecycle messaging to user behavior Plan and rundrip campaignsto drive feature adoption, reactivation, and retention Partner with PMs to surface and act onproduct usage insights Runcompetitor and market researchto refine value propositions Manage presence and boost ratings onG2, Capterra, TrustRadius , etc. Own and evolve thenewsletter programto drive engagement and reinforce product value SupportABM campaignsandpersona-based outreachusing tools like LinkedIn Sales Navigator, Clearbit, 6sense, Apollo, etc. Collaborate oncommunity-building initiativeslike forums, events, ambassador programs, and feedback loops Hostwebinars and virtual eventsthat blend product education with thought leadershipWhat You Bring 2–5 yearsof experience inproduct marketing , GTM, or lifecycle marketing Strong storytelling and communication skills — can turn features into clear benefits Experience withGTM planning ,market research , and competitive intelligence Familiarity withPLG strategies , onboarding optimization, and lifecycle campaigns Knowledge of tools likeMailchimp, Customer.io, ConvertKitfor email marketing Proficiency inCRM and automation tools(HubSpot, Salesforce, Marketo, ActiveCampaign) Exposure toABMandintent-based platformslike Clearbit, Slintel, ZoomInfo, or 6sense Understanding ofASO best practicesand coordinating app visibility efforts Comfort engaging users acrossonline communities , events, or feedback groupsWhy You’ll Love This Role You’ll work onhigh-impact launchesand user engagement strategies Be part of a collaborative environment wheremarketing meets product innovation Own both thestrategy and the execution— from ideation to measurement Influence how customersexperience and lovethe product Get visibility and leadership opportunities in a fast-scaling team
Job Title
Product Marketing Manager