Job Title

Role OverviewAs aData Analyst for Marketing at Cava Athleisure , you will play a critical role in enabling data-driven growth across our direct and third-party sales channels. This role sits at the intersection of marketing, marketplaces, and business strategy, with ownership of turning complex, multi-source data into clear insights that directly influence spend efficiency, conversion, retention, and scale.Key Responsibilities1. Data Integration & Infrastructure Integrate and manage data from D2C platforms and marketplaces including Shopify, GA4, Amazon Seller Central, Flipkart, Myntra, Nykaa Fashion, Zepto, and other sales channels Connect marketing data from platforms such as Meta Ads, Google Ads, influencer platforms, CRM tools, email/SMS tools, and inventory systems Build and maintain a unified marketing data layer that provides a full-funnel view of customer acquisition, engagement, conversion, and retention ⸻ 2. Marketing Performance Analytics Track and analyze performance across performance marketing, influencer marketing, organic/social, CRM, and marketplace advertising Monitor and report key metrics including CAC, ROAS, conversion rates, funnel drop-offs, repeat purchase rate, LTV, contribution margins, payback period, and ROI Own daily, weekly, and monthly marketing performance reporting across D2C and marketplace channels ⸻ 3. Funnel, Cohort & Retention Analysis Perform deep funnel analysis across website, app (if applicable), and marketplaces to identify drop-offs and optimization opportunities Conduct cohort analysis by acquisition channel, campaign, platform, product category, and time period Analyze retention, repeat behavior, and frequency to support lifecycle marketing and loyalty initiatives ⸻ 4. Audience Segmentation & Activation Support Build actionable audience segments such as cart abandoners, high-LTV users, repeat buyers, dormant users, first-time buyers, and campaign cohorts Support marketing teams with data-backed audience insights for targeting, personalization, and CRM campaigns Enable smarter spend allocation by identifying high-quality audiences and underperforming segments ⸻ 5. Marketplace-Specific Analytics Analyze marketplace-specific metrics including: Listing performance and visibility Ad efficiency (ROAS, TACoS, organic vs paid lift) Pricing, discounting, and availability impact Stock-out and fill-rate analysis Competitor benchmarking and share-of-voice Regularly track competitor activity online and derive insights for marketing strategy. Partner with marketplace and supply teams to improve availability-led revenue and ad efficiency ⸻ 6. Experimentation & Optimization Support experimentation across landing pages, PDPs, creatives, checkout flows, pricing, promotions, and campaigns Define experiment success metrics and analyze test results to guide optimization decisions Help marketing teams move from intuition-led to experiment-led decision making ⸻ 7. Dashboards, Reporting & Stakeholder Enablement Build and maintain automated dashboards for marketing, finance, and leadership teams Translate complex data into clear, actionable insights and recommendations Act as a thought partner to marketing manager in budget planning, forecasting, and growth strategy ⸻ 8. Data Quality & Governance Ensure clean, reliable, and timely data through automation, validation checks, and documentation Identify gaps in tracking, attribution, and data consistency and proactively fix them Continuously improve data processes as the business scales ⸻ Requirements Experience & Skills 2+ years of experience as a data analyst in D2C, e-commerce brands, marketplaces Strong hands-on experience with GA4, including event tracking, funnels, and attribution Proficiency in SQL and strong working knowledge of Excel / Google Sheets Working experience with Python for analysis, automation, or ETL is preferred Experience with data warehousing and BI tools such as BigQuery, Looker, Tableau, or Power BI ⸻Marketing & Business Understanding Familiarity with marketing platforms including Meta Ads, Google Ads, Shopify, CRM tools, and marketplace ad platforms Strong understanding of D2C and marketplace marketing metrics including CAC, ROAS, LTV, cohorts, funnels, retention, and contribution margins Comfort working with performance, influencer, social, CRM, design, and marketplace teams