Location:Mumbai (In-office Role) Time Zone - US (5 PM - 2 AM IST)Travel to the US a few times a year when neededAbout PepperPepper is building the operating system for modern marketing teams – across Content, SEO, GEO, AI, and brand-led growth. We work with CMOs and marketing leaders at fast-growing startups and large enterprises in the US and globally. We are now building ahigh-signal community of senior marketing leaders– CMOs, Heads of Growth, Digital, Content, and Performance Marketing – and are hiring aCommunity Leadto own this end-to-end.This is not a social media role. This is arelationship, programming, and execution role .What This Role Owns (End-to-End)1. Community Strategy & Positioning Define the purpose, positioning, and value proposition of the Pepper Marketing Leaders community Identify core personas – CMOs, VPs of Marketing, Heads of Growth, Content, SEO, Digital Decide what makes this community worth showing up for – insight, access, learning, and relationships Work closely with Pepper leadership on themes like AI in marketing, SEO to GEO shift, brand vs performance, content ops, etc. 2. Circle.co Community Ownership (This is a Good To Have) Own the full setup and daily management of the community onCircle.co Design the community structure – spaces, cohorts, themes, discussion formats Drive engagement via: Weekly discussion prompts Expert AMAs Case study breakdowns Thought leadership drops Ensure the community feels curated, not noisy Track engagement, active members, retention, and participation quality 3. Podcasts, Webinars & Virtual Programming Own Pepper’sMarketing Leaders Podcastend-to-end: Guest identification and outreach (CMOs, operators, founders) Episode planning, prep, and scheduling Working with the content and video team for production and distribution Plan and runmonthly webinars / roundtablesfor the community: Topic ideation Speaker coordination Live moderation and follow-ups Ensure all programming feels peer-led, not sales-led 4. Offline & High-Touch Engagements Plan and managesmall, high-quality offline meetups : CMO dinners Roundtables at major US events Pepper-hosted private sessions Coordinate logistics, guest lists, and post-event follow-ups Work with Pepper’s marketing and leadership team when travel to the US is required 5. Content & Distribution for the Community Work with Pepper’s content team to: Repurpose podcasts, webinars, and discussions into high-signal content Create newsletters or community digests Highlight member insights and operator stories Ensure content feels operator-first, not brand-heavy 6. Relationship Building & Member Experience Build 1:1 relationships with key community members Actively onboard new members and set context on how to get value Identify power members and turn them into contributors and champions Ensure every senior leader who joins feels seen, heard, and respected 7. Metrics & Outcomes Define and track: Active vs passive members Engagement quality Event attendance Repeat participation Number of leads coming in from this Share monthly insights with Pepper leadership on: What leaders are talking about Emerging themes and pain points Opportunities for content, products, and partnershipsWho We Are Looking ForMust-Have 3–6+ years of experience in: Community building B2B marketing Content marketing Events or partnerships Strong understanding of how modern marketing teams work Comfortable talking to CMOs, founders, and senior operators Strong written and verbal communication skills High ownership mindset – you run this like your own product Comfortable working US time zones when neededGood to Have Experience running communities on Circle, Slack, or similar platforms Experience hosting or producing podcasts or webinars Exposure to SaaS, B2B tech, or marketing services Experience working with US-based stakeholders or audiencesWhat This Role Is Not Not a social media manager role Not a pure content writing role Not a sales role Not a junior coordination role This is abuilder role .Why This Role Matters at Pepper This community will sit at the center of Pepper’s brand, thought leadership, and GTM in the US You will work directly with senior leadership and industry leaders You will shape conversations around AI, SEO, GEO, and modern marketing High visibility, high trust, and high ownership role
Job Title
Brand and Community Lead