Job Title

Job Title: Senior Associate (Copy) Location:Mumbai Experience:4–5 years in content or creative writingAbout the Role We’re looking for aContent Writerto create clear, compelling, and high-impact content across campaigns, websites, learner communications, and video storytelling. This role is ideal for a strong writer who is hands-on with AI tools and excited about building scalable, AI-native content workflows in a fast-growing EdTech environment.Responsibilities Write sharp, engaging copy forwebsites (landing pages, product pages, SEO content) , campaigns, product marketing, social media, and learner-facing communications. Craft scripts, narratives, and storyboards for explainer videos, learning content, and promotional assets. Actively useAI writing and video tools(ChatGPT, Jasper, Writesonic, Descript, Synthesia, etc.) to ideate, draft, optimize, personalize, and localize content. Collaborate closely with design, video, marketing, and product teams to ensure cohesive storytelling across platforms. Maintain and evolve the brand voice across all content touchpoints. Support and review work from junior writers; contribute to buildingAI-first content workflowswithin the team.Skills & Qualifications 4–5 years of writing experience (ad agency, digital agency or brand side). Strong portfolio coveringwebsite content, campaign copy, digital content, and video scripts . Excellent command of language with the ability to simplify complex ideas into engaging narratives. Hands-on experience usingAI writing and video toolsas part of day-to-day content creation. Strong collaboration, communication, and storytelling skills