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About RapidoFounded in 2015, Rapido is India’s leading multi-modal mobility platform. What began with bike taxis has rapidly evolved to include auto-rickshaws, cab-hailing, and peer-to-peer deliveries. Today, Rapido commands a dominant 70% market share in bike taxis, 40% in auto rides, and holds the second-largest position in the cab segment with a 22% share—establishing us as the overall market leader in ride-hailing. With over4 million rides completed dail y andmore than 2 billion rides served to dat e, Rapido operates in 200+ cities and is aggressively expanding toward a presence in 500 cities. In 2024, we proudly achieved unicorn status with a valuation of $1.1 billion. Driven by technology and innovation, we’re expanding into new categories while remaining committed to improving last-mile connectivity and empowering livelihoods at scale.We are not an option; we are a choi ce!Job Summary:Experience Required: ● 3 –5years of experience in marketing roles in high-growth startups or consumer-facing businesses (mobility, e-commerce, FMCG, tech platforms, etc.). ●Proven track record of designing and executing impactful marketing campaigns with measurable outcomes. ●Prior experience in managing vendors, local partnerships, and executing city-level marketing initiatives is a plus.Roles & Responsibilities: ●Conduct market research to understand user triggers and barriers for key use-cases and categories. ●Scope, conceptualize, and execute city-specific marketing initiatives to drive First Time Users (FTUs) and Monthly Transacting Users (MTUs). ●Identify city-level trends and opportunities for innovative brand activations and promotions. ●Establish and manage strategic partnerships with local stakeholders such as metro authorities, transit hubs, tech parks, NGOs, and traffic police. ●Drive visibility and brand awareness through PR-led initiatives in collaboration with local government bodies and organizations. ● Manage vendor relationships end-to-end—from onboarding to execution and performance tracking. ●Track, measure, and optimize marketing initiatives to ensure high ROI and alignment with city growth targets.Key Performance Indicators (KPIs): ● FTU and MTU growth driven by marketing activities ●Number and impact of new marketing initiatives launched ●Partnerships leveraged and scaled for business use-cases ●Brand visibility and awareness uplift in target zonesKey Skills: ●Strong understanding of marketing fundamentals, consumer behavior, and local market dynamics ●Marketing strategy, campaign execution, and brand activation planning ●Market research, user insight generation, and VoC analysis ●Analytical skills to evaluate marketing impact, ROI, and performance tracking ●Problem-solving mindset with bias for action and execution excellence ●Creativity and innovation in marketing execution ●Stakeholder, partner, and vendor management—including NGOs, government bodies, and PR liaisons ●Account management and collaboration with external partners ●Project management and cross-functional collaboration ●Strong communication, negotiation, and interpersonal skillsEducational Qualifications: ●Bachelor’s degree in Marketing, Business, Communications, or a related field from a Tier 1/Tier 2 institute. ●MBA or equivalent postgraduate degree with specialization in Marketing, Strategy, or Brand Management is preferred.