Job Title

Location:Mumbai Role Overview We are looking for a high-impactBrand Manager (Soaps Category)to drive growth across multiple categories under theMedimixbrand. The role will be responsible for end-to-end category ownership, including topline & bottomline delivery, ATL strategy, SKU architecture, and market activations in a highly competitive FMCG environment. Job Requirements Work Experience:2.5 to 10 years of relevant experience Category Experience:Mandatory experience inSoapsor highly penetrated FMCG categories such asSoap, Hair Oil, Talc, etc. Qualification:MBA fromTier 1 / Tier 2 Institutes Key Skills & Competencies: ATL marketing & media planning Project management Experience handling₹15 Cr+ marketing budgets Strong business and commercial acumen Data-driven decision-making Sales exposure preferred (not mandatory) Working knowledge ofNielsen & IMRBis an added advantage Key Responsibilities Build and scalemultiple categoriesunder the Medimix brand Delivertopline and bottomline targetsin line with approved ABP numbers Strategize and implementATL plansin collaboration with the media agency AnalyzeHHP, RMS, Nielsen, internal sales, and media datato identify gaps and growth opportunities Develop and execute arobust SKU strategyto achieve category objectives Manage marketing budgets with aROI-focused approach Conduct regularmarket visitsto assess trends and identify future growth opportunities Drive and executemarket activationsto strengthen brand visibility and category performance Why This Role? Opportunity to work on alegacy Ayurvedic FMCG brandwith strong equity High ownership role in acompetitive, high-penetration category Strong exposure tostrategy, media, finance, and on-ground execution