Job Title

About Us Barcode Entertainment: Strategic Brand Solutions , based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part ofYKONE , Barcode is expanding its global reach and redefining the influencer landscape on an international scale. The company is committed to making brands not just seen but felt worldwide through forward-thinking strategies and market insights.Job Summary We are seeking an experiencedCreative Strategist (Tech)with a strong agency background to join our team. In this role, you will lead the ideation and execution of high-impact campaigns fortechnology-driven brands , with a strong focus on influencer marketing and digital storytelling. You will be responsible for building innovative campaign strategies, crafting compelling pitch decks, and developing brand narratives that resonate with tech-savvy audiences.Key Responsibilities Campaign Conceptualization Develop and execute creative, insight-led campaigns with a strong focus on influencer marketing and social media platforms. Translate complex product features and innovations into engaging, audience-friendly storytelling.Pitch Decks & Presentations Create visually compelling and persuasive pitch decks that clearly articulate campaign ideas, influencer strategies, content frameworks, and execution plans for tech brands. Present strategies confidently to internal teams and external stakeholders.Brand & Product Strategy Build and refine brand and product-led strategies that position tech brands effectively in a competitive market. Ensure strategic alignment between brand messaging, product USPs, and consumer insights.Creative Ideation Brainstorm innovative, platform-native ideas aligned with client briefs, keeping evolving tech trends, launches, and digital behaviours in mind. Develop concepts that balance creativity with performance and scalability.Scriptwriting & Content Direction Write engaging scripts and content outlines for influencer campaigns, product launches, reels, short-form videos, and branded content across platforms. Guide creators on tone, messaging, and storytelling while maintaining brand integrity.Client & Internal Collaboration Work closely with clients to understand brand objectives, product priorities, and feedback. Collaborate with account management, influencer, and execution teams to ensure seamless delivery of creative ideas.Market & Trend Research Stay upto date with trends, research and data insights to strengthen creative recommendations and campaign performance.Experience Minimum 2 years of experience as a Creative Strategist (or similar role) within an agency environment. Demonstrated experience in developing influencer-led campaigns and brand strategies for tech products.Skills Strong creative thinking with the ability to simplify and humanise tech-heavy messaging. Excellent storytelling and conceptualisation skills. Hands-on experience creating pitch decks and campaign presentations using PowerPoint, Keynote, or Canva. Deep understanding of influencer marketing strategies, especially within the tech ecosystem. Excellent communication and presentation skills. Ability to manage multiple projects in a fast-paced agency environment.Location Mohali, Chandigarh