Job Title

Experience:5–7 Years Location:Fort, South Mumbai Reports to:Founder Expected CTC:12-20LPARole Overview As thePerformance Marketing Manager - D2C , you will be responsible for developing and executing the brand’s D2C and performance marketing efforts. This is a high-impact role requiring a blend of strategic thinking, data-driven decision-making, and hands-on execution. You will collaborate with internal teams (design, content, product, sales) and external partners (agencies, influencers) to ensure Caresmith’s marketing efforts are consistent, impactful, and measurable.Key ResponsibilitiesPerformance Marketing & Growth Leadperformance marketing strategyacross paid media channels — Meta, Google, Influencer campaigns, and affiliates. Set clear KPIs (CAC, ROAS, CTR, conversion rates) and monitor campaign performance. Work tooptimize budgets and maximize ROI . Run A/B tests, landing page optimizations, and audience segmentation to improve campaign effectiveness. Build a data-driven culture by sharing insights with leadership on campaign learnings and performance trends. Build the companies retention flywheel with CRM & retention campaigns Optimize campaigns to ensure RTO is managed at the target ROAS Identify opportunities forUGC, influencer collaborations, and brand partnershipsto drive engagement.Website ownership Strong CRO skills, to optimize at each step of the customer journey Strong familiarity with various Shopify tools and ways of running a fast and shopper friendly website Deep knowlede of the entire marketing tech stack Driving SEO initiatives and building up organic SEOCross-Functional Collaboration Partner with theProduct teamto align marketing with product roadmaps and feature launches. Work withContent teamsto develop campaigns that boost sell-through and D2C performance. Liaise with external agencies for creative, PR, and influencer outreach. Working with the ops team to monitor and optimise RTO and drop-offs post orderAnalytics, Reporting & Budgeting Own themarketing budget , ensuring optimal allocation across channels. Prepare monthly and quarterlymarketing performance reportsfor leadership. Leverage tools like Google Analytics, Meta Suite, CRM dashboards, and BI tools for actionable insights.Team Leadership & Mentorship Manage and mentor junior marketers, content team members, and interns. Build a culture ofinnovation, accountability, and learningwithin the marketing function. Conduct regular reviews, knowledge-sharing sessions, and workshops to upskill the team.Qualifications & Skills Required 3–7 years of experience ingrowth marketing , preferably in D2C or consumer brands. Strong understanding ofperformance marketing platforms(Meta Ads, Google Ads). Exceptional skills instrategic thinking, creative ideation, data analysis . Solid grasp of analytics tools (GA4, Meta Suite, CRM dashboards) and data-driven decision-making. Proven ability to manage agencies, vendors, and cross-functional teams. Excellent communication and presentation skills. Highly organized, detail-oriented, and comfortable in a fast-paced, growth-oriented environment.Success Metrics for This Role Brand Growth: Increased brand awareness, engagement, and sentiment. Performance KPIs:Improved ROAS, lower CAC, higher conversion rates. Campaign Impact:Successful launch of campaigns with measurable results. Team Development:Well-functioning, motivated marketing team with clear deliverables.