Job Title

Key Responsibilities Brand & Product Positioning Define and execute brand messaging and programme positioning for each AAFT school, tailoring value propositions to diverse learner personas.Map and articulatePoints of Parity (POPs)andPoints of Difference (PODs)for AAFT’s programmes vs. competitors.Create and maintainfeature comparison tablesfor use across landing pages, brochures, and sales collaterals.Competition Analysis Conduct detailed competitor benchmarking across each vertical (e.g., Whistling Woods for Cinema, Pearl Academy for Fashion, etc.)Extract insights around pricing, curriculum, placements, and faculty to refine AAFT’s communication strategy.Call Quality & Sales Support Regularlylisten to counsellor callsto capture common objections, learner queries, and missed pitch opportunities.Work closely with Admissions totrain sales teamson how to pitch better—using programme USPs, competitive differentiation, and trust-building content.Provide battlecards, talking points, rebuttal scripts, and updated decks to enhance sales effectiveness.Conversion Rate Optimisation (CRO) Useheatmaps, scroll tracking, and A/B testing tools(e.g., Hotjar, VWO, Microsoft Clarity) to identify and eliminate friction on programme pages.Drive constant landing page improvements across headlines, CTAs, testimonials, visuals, and form placement to boost conversion rates.Performance Marketing Alignment Collaborate with paid media teams to create effective ad hooks, creatives, and funnel-stage-specific copy.Ensure all ad creatives and copies for diploma and degree batches are delivered well in advanceof campaign launch timelines.Analyse performance creative metrics (CTR, CVR, etc.) to evolve winning content styles and messaging themes.Collateral Development & Campaign GTM Lead the development of brochures, landing pages, prospectuses, FAQs, and alumni/faculty reels aligned with each programme.Plan and execute go-to-market strategies for new launches, masterclasses, industry events, and application windows.Ensure communication consistency across touchpoints (website, ads, emails, WhatsApp, ORM, etc.)Cross-functional Collaboration Act as a bridge between Product, Academic, Tech, Creative, Admissions, and Performance Marketing teams.Drive project management rigour using tools like Notion, Asana, or Trello to deliver sprint-wise outputs.Mentor junior marketing team members to deliver on briefs, timelines, and quality standards.Requirements 6–9 years in product marketing or category management roles in ed-tech, SaaSExpertise in storytelling, creative briefing, and performance campaign alignmentExperience withCRO tools and A/B testing frameworksStrong understanding ofdigital funnels, lead nurturing, and full-funnel messagingExcellent project management and stakeholder coordination skillsComfortable conductingcall audits, writing sales enablement tools , and guiding ad creatives