Job Title

Senior Product Manager - E-commerce D2CRole OverviewThe Senior Product Manager, will be the ultimate owner of core product metrics (e.g., Funnel Conversion Rate, AOV, Activation, Retention) and the end-to-end product strategy for key parts of our platform (e.g., checkout, homepage, core personalization engine). This role will lead the entire product lifecycle.Key ResponsibilitiesA. Strategy & Vision LeadershipOwn product strategy and execution Own and drive core business metrics across the product funnel.B. Planning & Execution ExcellenceLead theplanning, specification, and deliveryof features by creating crystal-clearProduct Requirements Documents (PRDs) , user stories, and acceptance criteria. Work closely with Engineering and Design leads tooptimize development processes(Agile/Scrum) to ensure timely, high-quality feature launches.C. Data & OptimizationEstablish and monitor key performance indicators (KPIs)and be the primary source of truth for core product performance. Design and execute a rigorousA/B testing and experimentation programto continuously improve the conversion funnel and key user flows. Utilizedata analytics tools (e.g., SQL, Amplitude, Tableau)to deep-dive into user behavior, identify friction points, and generate actionable insights.D. Stakeholder Management & Team LeadershipServe as theprimary product leaderfor a dedicated product squad (Engineering, Design, Data).Required Skills & Experience5+ years of progressive experience in Product Management, with a focus on core commerce platforms, conversion rate optimization, or growth products Proven track record of defining product strategy and successfully launching and scaling features that have demonstrably moved core business metrics (e.g., Conversion Rate, AOV).