Job Title

CRM & Lifecycle Marketing Manager Location: Bangalore (On-site) Experience: 3–6 years Salary: Upto 11 Lpa About BhashSMS BhashSMS powers 2,00,000+ SMEs with: - WhatsApp Business API - Bulk SMS - RCS Business Messaging - AI-driven Customer Engagement Platform We’re building India’s largest SME Engagement OS — automating marketing, customer communication, retention, and revenue generation. We’re hiring a CRM & Lifecycle Marketing Manager to own the full customer journey and build automated funnels that improve conversion, activation, retention, and revenue. Role Summary As the CRM & Lifecycle Manager, you will manage the entire lifecycle: Lead → MQL → SQL → Demo → Payment → Onboarding → Retention → Upsell You will implement and manage: - CRM (Mautic) - Email, WhatsApp, SMS, RCS campaigns - Lifecycle funnels - Lead scoring & segmentation - Automated workflows Your goal: Reduce drop-offs Increase L2P conversion Improve onboarding Increase repeat revenue Reactivate cold leads Key Responsibilities (Full Ownership) 1. CRM Management (Mautic) - Set up and manage Mautic CRM - Create segments, tags, custom fields - Define lifecycle stages (Lead → MQL → SQL → Customer → Repeat Customer) - Integrate CRM with website, WhatsApp API, SMS, Email, landing pages 2. Build Automated Customer Journeys You will design, build, and optimize automated flows for: Lead Nurturing - Day 0 → Day 14 drip flows - Industry-specific nurture paths - WhatsApp + Email + SMS multi-touch journeys Sales Enablement - Auto-qualification sequences - Follow-up reminders - Demo booking workflows Onboarding - Account setup - Product activation - First campaign success journey Retention & Renewal - Renewal reminders - Upsell & cross-sell flows - Usage-based nudges Reactivation - Cold lead reactivation - Dormant customer reactivation 3. Multichannel Campaign Management You will run all engagement channels: WhatsApp - Automated sequences - Behaviour-triggered messages - Template optimization Email - Drips, newsletters, onboarding - Deliverability optimization SMS - Alerts, reminders, confirmations - Payment nudges RCS - Rich media campaigns - Industry-specific flows 4. Analytics & Reporting - Build lifecycle dashboards - Cohort & retention analysis - Identify drop-offs & growth opportunities - A/B Testing for messages, timing, flows - Report L2P, activation, retention KPIs 5. Cross-Functional Collaboration - Work with Sales to improve lead quality - Work with Performance Marketing to sync campaigns - Work with Product for onboarding flows - Work with Tech to implement triggers & events What We’re Looking For Must-Have - 3–6 years in CRM / lifecycle / automation - Strong experience with Mautic / HubSpot / WebEngage / MoEngage / Zoho - Built complex workflows & drip journeys - Strong understanding of segmentation & lead scoring - Hands-on experience with Email + SMS + WhatsApp - Ability to measure funnel performance & lift Bonus Skills - Experience in B2B SaaS CRM - RCS campaign knowledge - HTML email template editing - Understanding of sales funnels & L2P What You Get at BhashSMS - Ownership of India-scale customer lifecycle system - Direct impact on revenue, retention & activation - Fast-moving execution-driven culture - Chance to shape automation for 2,00,000+ SMEs - Work with leadership directly - CRM & Lifecycle Marketing Manager - - Location: - - Bangalore (On-site) - - Experience: - 3–6 years - - - About BhashSMS - - BhashSMS powers 2,00,000+ SMEs with: - - WhatsApp Business API - Bulk SMS - RCS Business Messaging - AI-driven Customer Engagement Platform - - We’re building India’s largest SME Engagement OS — automating marketing, customer communication, retention, and revenue generation. - - We’re hiring a CRM & Lifecycle Marketing Manager to own the full customer journey and build automated funnels that improve conversion, activation, retention, and revenue. - - - Role Summary - - As the CRM & Lifecycle Manager, you will manage the entire lifecycle: - Lead → MQL → SQL → Demo → Payment → Onboarding → Retention → Upsell - - You will implement and manage: - - CRM (Mautic) - Email, WhatsApp, SMS, RCS campaigns - Lifecycle funnels - Lead scoring & segmentation - Automated workflows - - Your goal: - Reduce drop-offs - Increase L2P conversion - Improve onboarding - Increase repeat revenue - Reactivate cold leads - - - Key Responsibilities (Full Ownership) - - 1. CRM Management (Mautic) - - Set up and manage Mautic CRM - Create segments, tags, custom fields - Define lifecycle stages (Lead → MQL → SQL → Customer → Repeat Customer) - Integrate CRM with website, WhatsApp API, SMS, Email, landing pages - - 2. Build Automated Customer Journeys - - You will design, build, and optimize automated flows for: - - Lead Nurturing - - Day 0 → Day 14 drip flows - Industry-specific nurture paths - WhatsApp + Email + SMS multi-touch journeys - - Sales Enablement - - Auto-qualification sequences - Follow-up reminders - Demo booking workflows - - Onboarding - - Account setup - Product activation - First campaign success journey - - Retention & Renewal - - Renewal reminders - Upsell & cross-sell flows - Usage-based nudges - - Reactivation - - Cold lead reactivation - Dormant customer reactivation - - 3. Multichannel Campaign Management - - You will run all engagement channels: - - WhatsApp - - Automated sequences - Behaviour-triggered messages - Template optimization - - Email - - Drips, newsletters, onboarding - Deliverability optimization - - SMS - - Alerts, reminders, confirmations - Payment nudges - - RCS - - Rich media campaigns - Industry-specific flows - - 4. Analytics & Reporting - - Build lifecycle dashboards - Cohort & retention analysis - Identify drop-offs & growth opportunities - A/B Testing for messages, timing, flows - Report L2P, activation, retention KPIs - - 5. Cross-Functional Collaboration - - Work with Sales to improve lead quality - Work with Performance Marketing to sync campaigns - Work with Product for onboarding flows - Work with Tech to implement triggers & events - - - What We’re Looking For - - - Must-Have - - 3–6 years in CRM / lifecycle / automation - Strong experience with Mautic / HubSpot / WebEngage / MoEngage / Zoho - Built complex workflows & drip journeys - Strong understanding of segmentation & lead scoring - Hands-on experience with Email + SMS + WhatsApp - Ability to measure funnel performance & lift - - - Bonus Skills - - Experience in B2B SaaS CRM - RCS campaign knowledge - HTML email template editing - Understanding of sales funnels & L2P - - - What You Get at BhashSMS - - Ownership of India-scale customer lifecycle system - Direct impact on revenue, retention & activation - Fast-moving execution-driven culture - Chance to shape automation for 2,00,000+ SMEs - Work with leadership directly