About the Company Humour Me is not an agency. We are building India’s first organic virality engine for brands. We help Tier A brands win without relying on paid media — by engineering content formats that scale distribution natively across YouTube, Instagram and emerging platforms. We don’t optimise posts. We architect repeatable content systems. Now we’re hiring the person who can build those systems at scale. About the Role We are looking for a Head of Content Architecture — someone who understands that content success is structural, not accidental. This is not a social media role. This is not a copywriting role. This is not a production management role. Responsibilities This role owns: - Hook engineering - Format design - Retention curve optimisation - Narrative pacing - Thumbnail psychology - Virality triggers - Platform-native distribution mechanics You will work directly with the founder and lead architecture thinking across our biggest brand accounts. What You Will Own Format Design - Design scalable YouTube & Reels formats for Tier A brands - Build format libraries that can run 20–50 episodes without fatigue - Engineer cold opens that win the first 5 seconds - Define narrative arc structures for 8–12 min long-form Retention Engineering - Analyse retention graphs weekly - Identify drop-off inflection points - Restructure scripts based on data - Improve CTR via title + thumbnail frameworks - Design A/B testing loops You must be fluent in: CTR | AVD | Watch Time | Completion % | Share Triggers Virality Systems - Identify pattern repetition across high-performing content - Build repeatable “viral architecture stacks” - Reduce founder dependency on instinct - Turn creative thinking into documented frameworks Team Upgrade - Review scripts for structure (not grammar) - Push creative teams to think in hooks, not headlines - Build internal playbooks - Upgrade our creative pods into thinking pods Who This Is For You are: - 10–12 years into content / video / growth - Obsessed with retention graphs - Have scaled at least one YouTube channel meaningfully - Have broken format ceilings - Think in systems, not individual posts - Comfortable challenging the founder - Emotionally stable under pressure Bonus: - Experience with D2C / consumer brands - Experience in high-volume short-form pipelines - Experience turning insight into frameworks Who This Is NOT For - Social media managers - Pure copywriters - Production supervisors - Client servicing professionals - Delegators without depth Why Join Now? We are at an inflection point. You won’t inherit a slow-moving system. You will design the system. If you want comfort — this isn’t it. If you want leverage — this is it. Location Delhi (In-office. We build high-performance culture in person.)
Job Title
Head Of Content Architecture