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Job Title: Performance Marketing Manager Company: The Wellness Shop Location: Jaipur/Bangalore Employment Type: Full-TimeAbout The Wellness Shop: The Wellness Shop is a fast-growing D2C wellness and personal care brand focused on delivering innovative, high-quality products to modern consumers. We are looking for a data-driven, growth-focused Performance Marketing Manager to lead and scale our digital growth initiatives.Role Overview: We are seeking an experienced Performance Marketing Manager who has successfully scaled D2C brands and managed large advertising budgets (25-30+ crore annually). The ideal candidate will lead performance strategy across platforms, manage cross-functional teams, and drive sustainable revenue growth through data-driven decision-making and growth experimentation.Key Responsibilities:Performance Marketing & Scaling - Develop and execute comprehensive performance marketing strategies across Meta, Google, YouTube, and other paid channels. - Manage and optimize annual ad budgets exceeding 2530 crore with clear ROAS, CAC, and LTV targets. - Scale customer acquisition profitably while maintaining strong unit economics. - Continuously test, optimize, and scale winning campaigns through structured experimentation.Team Leadership & Channel Management Lead and manage teams across: - Meta Ads - Google Ads - Marketplaces (Amazon, Flipkart, etc.) - Other paid marketing verticals - Set performance KPIs and ensure cross-channel alignment - Collaborate with creative, content, and product teams to improve campaign outcomes.Growth Hacking & Experimentation - Implement growth hacking frameworks to identify new acquisition opportunities. - Run rapid A/B testing cycles across creatives, funnels, and landing pages. - Identify new channels and partnerships for incremental growth.Retention & Lifecycle Marketing - Oversee retention marketing tools (Email, SMS, WhatsApp, CRM automation). - Improve customer lifetime value (LTV) through remarketing and lifecycle strategies. - Work closely with CRM and automation platforms to drive repeat purchases.Analytics & Reporting - Monitor performance metrics including ROAS, CAC, LTV, MER, contribution margin, etc. - Build dashboards and performance reports for leadership. - Provide actionable insights backed by data.Required Qualifications: - B.Tech graduate or MBA (Tier 1/2 preferred). - 6+ years of experience in performance marketing, preferably in D2C brands. - Proven experience scaling D2C brands profitably. - Experience managing annual ad budgets of 2530 crore or more. - Hands-on expertise in Meta Ads, Google Ads, and marketplace advertising. - Strong knowledge of attribution models, analytics tools, and tracking frameworks. - Experience leading and managing cross-functional marketing teams. - Deep understanding of growth hacking strategies and experimentation frameworks. - Experience with retention marketing tools (Klaviyo, MoEngage, WebEngage, Clevertap, etc.).Preferred Skills: - Strong analytical and data interpretation skills. - Entrepreneurial mindset with ownership attitude. - Experience in wellness, beauty, or personal care brands is a plus. - Ability to thrive in a fast-paced, scaling environment.What We Offer: - Opportunity to scale a fast-growing D2C wellness brand. - High ownership role with strategic decision-making exposure. - Performance-driven growth environment. - Competitive compensation aligned with experience.