Job Title

Senior SEO & AI Growth Manager (Marketing Operations Lead)Independent Contractor | Remote (India) Monthly Retainer | 3-Month Initial Term (Renewable) Compensation: ₹110,000 – ₹150,000 per month (Based on proven legal SEO performance)About the EngagementWe are a U.S.-based immigration law firm with a 2026 revenue target of $1.5M. This role exists to drive predictable, high-intent organic-qualified leads in a high-stakes YMYL category.As search evolves toward AI-generated answers, we are seeking a performance-driven SEO & AI Growth Manager who can:Build authority in traditional searchStructure content for AI answer engines (Google AI Overviews, Gemini, ChatGPT, Perplexity)Operate as the firm’s Marketing Operations LeadThis is an execution-focused leadership role tied directly to measurable lead generation.Core ResponsibilitiesOrganic Growth & AI Search OptimizationBuild topical authority clusters around removal defense, BIA appeals, asylum, bond, and family immigration.Implement structured, answer-first content architecture.Optimize pages for featured snippets and AI summarization.Ensure advanced Schema implementation (LegalService, Attorney, FAQPage, Article, Review, Breadcrumb).Strengthen AI-answer visibility where measurable.Local SEO & Geo AuthorityOptimize and manage Google Business Profile.Develop and scale geo pages (Seattle, Alexandria, Fairfax, etc.).Strengthen local citation consistency.Improve Map Pack visibility for high-intent keywords.Technical & Authority GovernanceConduct monthly technical audits.Maintain structured internal linking architecture.Coordinate directly with WordPress developer for implementation.Monitor Core Web Vitals and indexing health.Content & E-E-A-T OversightDevelop 4–6 SEO briefs monthly.Ensure embedded video + FAQ schema in every article.Strengthen expertise signals (author bios, internal linking, case references).Optimize content for both human readers and AI indexing.Marketing Operations LeadershipDeliver weekly KPI report before Monday leadership meeting.Own organic lead tracking and source attribution.Enforce publishing cadence.Coordinate with Video Editor and WordPress Developer.Monitor LSA performance (if active).Monthly Deliverables4–6 SEO briefsOptimization of 4–8 existing pages1 technical audit3–5 quality backlinksKPI performance reportImplementation checklist assigned to WP developerRequired Experience4+ years SEO experience (U.S. legal or professional services preferred)Demonstrated success ranking competitive U.S. keywordsExperience with YMYL contentStrong structured data expertiseAdvanced proficiency in Ahrefs/SEMrush, GSC, GA4Excellent written EnglishHow Success Will Be MeasuredPrimary:Sustained growth in organic-qualified leadsIncrease in consult bookings from organic trafficSecondary:Improvement in rankings for priority local termsGrowth in AI-answer visibility (where measurable)Improvement in organic traffic quality and conversions