Job Title

National Sales Enablement Manager (NSEM)A pan-India strategic role acting as a catalyst to strengthen sales execution while driving digital and operational transformation.Location: Hyderabad.Team Scope: Manage 9 Zonal Sales Enablement Managers along with the central Sales Enablement support team.Strategic Responsibilities:Sales Execution: Territory and retail planning, including 9-Box evaluation for TFAs and district-wise paired comparisons.Marketing Enablement: Coordination of farmer testimonies, product trials (MLT/FLD), and execution of digital marketing initiatives.Execution Excellence: End-to-end responsibility for recruitment, training, and management of Temporary Field Assistants (TFAs).Cross-Functional Collaboration: Act as a key interface between HR, Marketing, and Finance to ensure seamless demand fulfilment.· Candidate Profile:Qualifications: BSc (Ag)/ MSc (Ag) MBA qualification will be an added advantageTechnical Expertise: Strong agricultural background with a BSc/MSc in Agriculture; MBA is highly preferred.Skill Set: Excellent communication, training, and capability-building skills to upskill the field force.Experience: 10 -15 years in the seed or agri-input industry in sales and marketingCompensation: ₹40–50 LPA.Notice Period: 30–60 days (buy-out option available).Reporting to: Business HeadReportee’s:  All Zonal Sales enablement managers and Sales Enablement support team.Role Description:This Role is responsible for driving strategic initiatives that enhance sales performance, productivity, and growth. This role focuses on pricing analysis, market planning, demand generation, and stakeholder engagement to ensure effective sales execution across territories.Key Responsibilities:Pricing and Value Analysis:Develop and maintain a comprehensive value indexing framework.Conduct price elasticity studies to optimize pricing strategies.Perform post-season pricing analysis to evaluate sales performance and profitability.Track competitive pricing to ensure market competitiveness.Territory and Retail Planning:Create territory plans focusing on area prioritization for maximum market penetration.Profile retailers for targeted village selection to align with growth strategies.Design and monitor the BS sample plan to ensure optimal coverage and impact.Develop and track activity plans to drive field-level engagement and performance.Market and Demand Generation:Lead district-wise paired comparisons to identify opportunities and areas for growth.Develop demand generation strategies, including Demand Forecast to drive market needs.Establish a robust distribution and retail plan to ensure product availability and reach.TFA Management:Evaluate and manage TFA (Territory Field Associates) bench strength; oversee the hiring process.Develop territory plans for TFAs to maximize sales coverage and efficiency.Set sales targets and design incentive programs to motivate and reward high performance.Conduct training and development programs to upskill TFAs.Implement TFA /"9 Box Evaluation/" to assess performance and potential.Stakeholder Engagement:Strengthen distributor relationships to ensure alignment with business objectives.Enhance retailer engagement through targeted programs and incentives.Develop and execute an influencer farmer program to drive product advocacy.Manage corporate channel engagement to optimize partnerships and sales opportunities.Foster TFA engagement to maintain high morale and productivity.Support to marketing team in execution:i)      Farmer Testimonies and Product Feedback:Coordinate and execute farmer testimony programs to enhance product credibility and build trust among target audiences.Conduct dipstick surveys to gather real-time product feedback and insights for continuous improvement.ii)     Demand Planning and Product Differentiation:Develop and implement a demand plan that aligns with market needs and sales targets.Drive product differentiation through unique value propositions and strategic positioning in the market.Manage product testing initiatives, including MLT (Multi-location Trials) and FLD (Farmer-led Demonstrations), to validate product performance and gather market feedback.iii)   Product Selection, Positioning, and Launch:Collaborate with cross-functional teams to select, position, and launch new products in the market.Develop go-to-market strategies for new product launches to maximize reach and impact.iv)    Digital Campaigns and Market Visibility:Plan and execute digital marketing campaigns to enhance brand visibility and reach target audiences.Ensure effective point-of-purchase visibility by developing and deploying in-store marketing materials.v)     Event Management and Campaign Execution:Organize and participate in exhibitions, melas, and trade shows to promote products and engage with key stakeholders.Design campaign themes, develop marketing materials, and manage budgeting and calendarization to ensure timely and impactful campaign execution.vi)    Branding and Anti-Counterfeiting:Implement branding strategies to strengthen brand identity and presence in the market.Oversee anti-counterfeiting initiatives to protect brand integrity and maintain consumer trust.vii)  Demand Generation Effectiveness Measurement:Measure and analyse the effectiveness of demand generation activities to optimize future campaigns and initiatives.Company OverviewNuziveedu Seeds Limited (NSL) is a leading seed company in India, recognized for its strong focus on research and development (R&D) and genetic excellence. The company wis idely known as a /"farmer's ally,/" dedicated to enhancing crop productivity and serving farming communities across the country through advanced breeding programs. Group OverviewNSL Group is a diversified Indian conglomerate headquartered in Hyderabad. Established in the mid-1970s, the group began with Nuziveedu Seeds Limited, which grew into India's largest hybrid seed company. Building on this success in the agricultural sector, the group has strategically expanded into key industries essential to the country's development. Key Business VerticalsThe group operates across several major sectors besides Seeds:Textiles: NSL Textiles operates as an integrated player with capabilities in spinning, weaving, processing, and garmenting.Sugars: NSL Sugars runs integrated sugar complexes that produce sugar, ethanol, and co-generated power.​Renewable Power: NSL Renewable Power focuses on green energy with projects in wind, hydel, and biomass power generation.Infrastructure: NSL Infratech manages real estate projects, including IT parks and commercial buildings for major multinational clients.LeadershipThe group is chaired by Dr. Prabhakar Rao, a Gold Medallist in M Sc Agriculture from Banaras Hindu University (BHU) whose vision has driven the organization's expansion from a seed company into a multi-sector industrial group.Please share your updated resume along with your current CTC and other benefits to Sub: NSEMRegards.Krishna Rao