Job Title

Associate Director - Brand Strategy and ServicingThe Brand Strategist contributes to the strategic planning partnership between internal client service and assigned clients.We are looking for developing strategic direction for our clients based on insights, creativity and brand. This role is for you if you have a passion for ideas and uncovering consumer insights that lead to bigger, better, and bolder ideas. You’ll work on creative campaigns, provide strategic guidance to clients, and push for brand strategies that really work.The RoleTranslate briefs into inspiring strategy that kick off and guide relevant marketing program initiatives Create brand ideologies that stem from in-depth research of a product its perceived consumers and the completion along with the ecosystem the product would delve inPresent strategies around insight gleaned from in-depth understanding of the brand, consumers’ feelings, attitudes and behaviours, and cultural trends that are done via innovative research, tracking and listening methodologies while assessing situations, identifying opportunitiesCreate awareness, understanding and demand for strategy/account planning’s contribution by teaching, explaining and more importantly demonstrating its role, value and impactPossess a passion and encyclopaedic knowledge of online advertising and digital campaigns -- and can effectively find, share, and articulate case studies, explaining how and why things worked or did not workWrite messaging decks and narrative frameworks and develop audience-specific messagingA true collaborator, able to work across, creative, account and client constituents and run idea-igniting workshops, brainstorms and briefing sessionsDay-to-day, will act as a strategist on client accounts in various stages of development, ensuring we create work that resonates with our clients’ customers. Whether crafting a brand positioning or uncovering the insight to drive the next campaignDesired Skills and ExperienceMinimum of 8 years in a strategy role within a communications agency, preferably a creative and/or digital agency, or creative/connections strategy role at media agencyProficient skills on creating PowerPoint presentations of ideologies and processesExposure to and experience on a variety of assignments, from brand strategy work to activation and tactical execution planning Demonstrated ability to engage and contribute at the strategic level, both internally and with clients.Experience with a variety of project types (i.e., broadcast, print, brand, strategic consulting, etc.).Demonstrated ability to think strategically while managing multiple projects.Ability to adapt quickly and effectively to shifting priorities and short timelines.Demonstrated success in motivating and leading account teams.Strong organizational, analytical and persuasion skills.Well-developed interpersonal skills – at all levels of communication.Clear and concise business writing skillShould have experience working with a range of clients including corporate and B2B clients – consumer lifestyle, and consumer and enterprise technology electronics also a plusWhat We Believe In:Deliver Wow Through ServiceEmbrace and Drive Positive ChangeCreate Fun and a Little QuirkyBe Adventurous, inspired and Open-MindedPursue development and LearningBuild Open and Honest Relationships with CommunicationBuild a Positive Team and Family SpiritDo More with LessBe Passionate and Determined