Job Title: Social Media ManagerBrand: FridoLocation: PuneType: Full-timeWork Schedule: 6 working daysAbout FridoFrido builds everyday products that make life easier, and help people to sleep, move & work better. We are a fast-growing D2C brand with a strong community, bold storytelling, and a deep focus on impact-led innovation.We are looking for a Social Media Manager who deeply understands Instagram and YouTube and knows how to grow brands, not just post content.Key ResponsibilitiesOwn and grow Frido’s Instagram and YouTube presence end-to-endDrive follower growth, engagement, reach, and watch timePlan and execute content calendars aligned with launches, campaigns, and trendsLead content across Reels, Shorts, and long-form YouTube formatsCollaborate with creators, influencers, and internal teams, including design, performance, and productIdentify trends early and adapt them into on-brand contentBuild a strong brand voice and an engaged communityTrack performance, analyse insights, and continuously optimise contentRequirements4+ years of experience managing social media for D2C or e-commerce brandsProven experience growing Instagram and YouTube accounts organicallyStrong understanding of platform algorithms, content formats, and audience behaviourHands-on experience with creators, UGC, and influencer collaborationsData-driven mindset with comfort in using analytics and insightsStrong storytelling skills with a sharp sense of culture and trendsGood to HaveExperience with consumer, lifestyle, health, or wellness brandsUnderstanding of paid social amplificationAbility to work fast, test ideas, and execute independentlyWhy Join FridoOpportunity to build category-leading social channelsHigh ownership role in a fast-growing D2C brandCreative freedom with real impact on brand growthWork on products that customers genuinely loveInterested candidates can share their CV & Portfolio at
Job Title
Social Media Manager