Job Title

About UsTiger Analytics is a global leader in AI and analytics, helping Fortune 500 companies solve their toughest challenges. We offer full-stack AI and analytics services and solutions to help businesses achieve tangible outcomes and value at scale. We are on a mission to push the boundaries of what AI and analytics can do to help enterprises navigate uncertainty and move forward decisively. Our purpose is to provide certainty to shape a better tomorrow. As we expand our footprint, we are seeking a talented and experienced Partner GTM Specialist within the Partnership & Alliances team to help grow our mindshare and market share.Role BriefAs the Partner GTM Specialist, you are expected to work closely with the BU Heads, Client Partners,Sales Leaders, Domain Vertical Leaders, GTM and Marcom teams (incl. Content Writers & Designers).You will have to collaborate with these cross functional teams to help drive growth by touching each stage of the customer lifecycle – acquisition, nurturing, and expansion.To be successful in this role you should possess:➢ Ability to put together and lead comprehensive GTM initiatives to augment mindshare and marketshare across all the type of customer arenas➢ Ability to strategize, build, and execute integrated campaigns focused for new lead / opportunitygeneration➢ Strong interpersonal and presentation skills to work in collaboration with stakeholders to get their buy-in on the proposed GTM initiatives➢ Hands on experience in planning and execution of GTM initiatives through various channelsincluding but not limited to content marketing, campaigns, social media, digital marketing, emailoutreach, newsletters, webinars, podcasts, events / conferences, Account based marketing(ABM) etc.➢ Knowledge on how to measure, monitor, and report campaign metrics (like lead volumes, pipeline additions ($ USD), meetings booked, business conversions, engagement rates, awarenesscreated etc.) to stakeholders on a regular basis➢ Skills to implement lead nurturing strategies with the aim to increase RoI from the GTMcampaigns launched➢ Experience in supporting Partner Marketing teams on creating brochures, flyers, videos,microsites, blogs, presentations, whitepapers etc.Must haves:▪ Master’s degree in marketing (preferred)▪ 8 to 10 years of experience in Marketing▪ Strong project management skills with attention to detail and the ability to manage multiplestakeholders & priorities