Position Title - Head – Consumer Insights & ResearchLocation – Bengaluru Corporate Office (Work from Office only)Total Experience - 12 to 18 Years (Minimum in Similar Role)Qualification - MBA (Full Time is compulsory)Reporting to the Head of Marketing.Direct Reporting - 1Languages Known- English & HindiIndustry- FMCG /FMCD /Consumer Goods /FMEGKey Responsibilities: - Core Consumer Insights & IntelligenceAct as the central point for all consumer and market intelligence across brands and categoriesFrame business questions into structured insight and research problemsDeliver actionable insights on consumer behavior, needs, attitudes, and purchase driversResearch & AnalysisLead end-to-end primary and secondary research programs (quantitative and qualitative)Ensure methodological rigor, clarity of interpretation, and decision-ready outputsDrive post-campaign, post-launch, and post-initiative evaluations to close learning loopsData Integration & Insight SynthesisIntegrate insights from household panels, retail audits, e-commerce data, internal sales and performance data, and syndicated sources (Nielsen, IQVIA, Kantar, etc.)Establish and own a regular insight cadence including monthly category and brand trends, quarterly consumer and market trend synthesis, and an annual consumer learning agendaEnsure consistency, standardization, and relevance of insights shared across leadership forumsBusiness & Strategy SupportSupport annual planning, long-range strategy, and leadership reviews with consumer-led insightsIdentify growth opportunities and risk areas through structured consumer and market analysisTranslate insights into clear implications and recommended actions for business teams.Cross-functional PartnershipPartner with Marketing, R&D, Product Development, Sales, and Strategy teamsEmbed a consumer-first mindset into brand strategy, innovation pipelines, and go-to-market planningAct as a trusted advisor to senior stakeholdersInternal Knowledge ManagementBuild and maintain a centralized repository of consumer and market learnings, including past research studies, benchmarks, and insight playbooksEnsure reuse of learnings to avoid duplication and improve speed and quality of decision-making.Agency & Vendor ManagementManage external research agencies and vendors end-to-endLead RFPs, proposal evaluation, scope definition, and budget governanceEnsure timely delivery and optimal utilization of research investmentsTeam & Capability DevelopmentLead, mentor, and develop the Consumer Insights & Research teamBuild capabilities in structured thinking, insight synthesis, and business storytellingDrive CMI transformation through in-housing select studies, improving foresight, and upgrading tools and ways of workingRemarks-Minimum 12+ years of experience in Consumer Insights, Market Research, or related roles, preferably within the FMCG / consumer goods industry, with demonstrated experience in leadership or senior individual contributor roles.Proven ability to translate consumer and market data into actionable business insights and influence senior leadership decisions.Strong experience managing end-to-end research programs (quantitative and qualitative) and working with syndicated data sources.Demonstrated capability to partner cross-functionally with Marketing, Sales, Product, R&D, and Strategy teams.Strong analytical, synthesis, and strategic storytelling skills, with the ability to present complex insights clearly and concisely.Experience in leading and developing high-performing teams and managing external research agencies and vendors.Please look for a stable candidate (Frequent job changes will not be considered)Candidates with a 30 to 45-day notice period will be only considered.
Job Title
Head – Consumer Insights & Research