PR & Collaborations Lead(China Bistro, India Bistro, Glocal | Banquets & Catering | Chairman’s Personal Branding)Position OverviewFoodlink F&B Holdings seeks a strategic PR & Collaborations Lead to elevate our restaurant brands (China Bistro, India Bistro, Glocal) and banqueting/catering verticals. This high-impact role manages external communications, influencer partnerships, media relations, and the Chairman’s personal branding to drive visibility, credibility, and business growth. Key ResponsibilitiesManage PR agency relationships, media outreach to food critics, lifestyle journalists, wedding planners, and luxury publications for positive coverage and features. Oversee influencer marketing for restaurants and catering events; identify, negotiate, and execute campaigns with food bloggers, lifestyle influencers, and wedding creators. Drive strategic brand collaborations, partnerships with hotels, banquet venues, and complementary luxury brands to expand reach and co-create events/offers. Enhance Chairman’s personal branding through interviews, keynote opportunities, LinkedIn content strategy, thought leadership articles, and high-profile features. Coordinate PR for new launches, banqueting milestones, and seasonal campaigns; monitor media sentiment, clippings, and ROI on PR activities. Build and maintain media databases, crisis communication protocols, and partnership pipelines; report on PR impact to senior leadership. Qualifications & Experience7+ years in PR, influencer management, or partnerships within F&B/hospitality/luxury sectors; agency or in-house experience preferred. Proven network with food/lifestyle media, wedding industry influencers, and luxury partners; experience managing executive personal branding. Strong media relations skills, content strategy expertise (LinkedIn, press releases), and negotiation for collaborations/partnerships. Excellent communication, storytelling, and relationship-building abilities; ability to handle high-stakes PR in fast-paced F&B environment. Bachelor's/Master's in PR, Communications, Marketing, or related field.
Job Title
Head of Public Relations