Job Title

We are looking for:We are looking for a results-driven PPC / Marketing Lead to manage and scale paid marketing initiatives for the Domesticteam. The role will focus on lead generation and performance marketing across multiple digital channels, ensuring high-qualityleads from Tier 1 & Tier 2 colleges while optimizing cost and ROI.Responsibilities and Duties: Lead and execute paid marketing campaigns across Google Ads, Bing Ads, Meta (Facebook & Instagram), Snapchat andother relevant platforms. Plan, manage, and optimize lead generation campaigns for domestic education audiences. Oversee and optimize SMS, Email, and WhatsApp marketing campaigns to improve engagement and conversions. Monitor daily performance metrics such as CPL, CAC, CTR, conversion rates, and ROI. Conduct A/B testing on creatives, landing pages, and audiences to improve campaign performance. Manage budgets efficiently and scale high-performing campaigns. Collaborate with content, design, product, and tech teams to ensure campaign alignment. Prepare regular performance reports and share insights with stakeholders. Stay updated with industry trends, platform updates, and new acquisition opportunities.S k i l l s a n d R e q u i r e m e n t s : 2+ years of hands-on experience in paid/performance marketing. Strong expertise in lead generation campaigns, preferably targeting Tier 1 & Tier 2 colleges. Proven experience managing campaigns on Google Ads, Meta Ads, Bing, and Snapchat. Experience with SMS, Email, and WhatsApp marketing automation tools. Strong analytical skills with experience in Google Analytics, conversion tracking, and pixel implementation. Ability to manage and scale monthly marketing budgets efficiently. Data-driven mindset with strong problem-solving abilities. Experience in EdTech/education sector is preferred. Good communication and stakeholder management skills.