Job Title

Manager/Senior Manager – Field Marketing (Europe, Middle East & India)Experience: 10–12 yearsLocation: MumbaiFunction: Global Marketing | Demand Generation | ABMRole Overview Datamatics is seeking a strategic, execution-oriented Manager/Sr.Manager – Field Marketing to own demand generation, pipeline acceleration, and account-based marketing across Europe, the Middle East, and India.This role is critical to building sales-aligned, region-specific field marketing programs that drive measurable pipeline, revenue influence, and long-term account growth for Datamatics’ B2B enterprise software, AI, digital transformation, and BPO offerings.The ideal candidate brings a strong blend of regional market understanding, ABM expertise, stakeholder leadership, and hands-on execution, with the ability to operate across geographies, time zones, and senior stakeholders.Key ObjectivesDrive qualified demand and pipeline from mid-to-large enterprise accountsExecute ABM programs for strategic Datamatics accountsStrengthen sales alignment and enablement across regionsBuild and manage a scalable global vendor and partner ecosystemLead and develop a field marketing team to deliver consistent outcomesKey Responsibilities1. Demand Generation & Pipeline BuildingDesign and execute integrated field marketing and demand generation programs (events, digital, partner-led, ABM-driven) across Europe, the Middle East, and IndiaOwn regional pipeline contribution, ensuring alignment with sales targets and GTM prioritiesDevelop multi-touch customer journeys across awareness, consideration, and conversion stagesPartner with Marketing Ops to ensure strong lead management, attribution, and ROI tracking2. Account-Based Marketing (ABM)Lead ABM strategy and execution for key Datamatics strategic and growth accountsWork closely with Sales to define account prioritization, personas, and engagement plansExecute personalized campaigns including executive roundtables, account-specific events, targeted content, and digital activationMeasure account engagement, pipeline influence, and deal acceleration impact3. Sales Alignment & EnablementAct as a strategic marketing partner to Regional Sales Leaders and Account ManagersAlign marketing programs tightly to territory plans, target accounts, and revenue goalsDevelop and localize sales and inside sales enablement assets including pitch decks, case studies, value propositions, and battle cards4. Campaign Strategy, Localization & ExecutionPlan, execute, and optimize region-specific integrated campaigns across digital and physical channelsLocalize messaging based on regional buyer behavior, industry focus, regulations (e.g., GDPR), and cultural nuancesLead execution of field events, executive roundtables, partner events, webinars, and industry conferencesEnsure consistent brand positioning while allowing flexibility for regional relevance5. Stakeholder & Vendor ManagementServe as the primary liaison between Regional Sales, Product Marketing, Corporate Marketing, Marketing Ops, and LeadershipInfluence cross-functional stakeholders to secure alignment, prioritization, and resourcesBuild, manage, and scale a network of global and regional vendors (event partners, agencies, media, digital vendors)Own vendor performance, budgets, contracts, and ROI accountability6. Measurement, Reporting & OptimizationTrack and report on campaign performance, pipeline contribution, influenced revenue, and ROI by regionPartner with Marketing Operations to ensure accurate data, dashboards, and insightsUse data-driven insights to optimize channel mix, campaign design, and budget allocationQualifications & Experience10–12 years of experience in B2B field marketing, demand generation, or regional marketingProven experience targeting mid-to-large enterprises, preferably in IT services, digital transformation, AI, analytics, or BPOStrong understanding of European markets; exposure to Middle East and India is highly desirableHands-on experience executing regional campaigns across digital, events and ABMProficiency with MarTech platforms such as HubSpot, Salesforce, ABM and intent platformsDemonstrated ability to work across multiple time zones and complex stakeholder environmentsStrong analytical mindset with experience linking marketing activity to pipeline and revenue outcomesKey Skills & CompetenciesStrategic thinking with strong execution capabilityDeep sales alignment and commercial mindsetStakeholder influence and cross-functional leadershipVendor and budget managementData-driven decision-making and ROI focusExcellent communication and presentation skillsWhy This Role MattersThis role is central to Datamatics’ global growth strategy, directly impacting pipeline creation, ABM success, and enterprise deal velocity across priority international markets. It offers the opportunity to shape regional field marketing strategy, work closely with senior sales and leadership teams, and build scalable marketing engines with clear revenue accountability.