About GradRightOur vision is to be the world’s leading Ed-Fin Tech company dedicated to making higher education accessible and affordable to all. Our mission is to drive transparency and accountability in the global higher education sector and create significant impact using the power of technology, data science and collaboration.GradRight is the world’s first SaaS ecosystem that brings together students, universities and financial institutions in an integrated manner. It enables students to find and fund high return college education, universities to engage and select the best-fit students and banks to lend in an effective and efficient manner.In the last three years, we have enabled students to get the best deals on a $ 2.8+ Billion of loan requests and facilitated disbursements of more than $ 350+ Million in loans. GradRight won the HSBC Fintech Innovation Challenge supported by the Ministry of Electronics & IT, Government of India. With a strong presence in the U.S. and subsidiaries in India and commencement of UK operations, GradRight is well-poised for global expansion, having raised a Series A round of investments. GradRight’s 200+ team members across Hyderabad, Gurgaon, Bangalore, Kolkata and the US are led by alumni of IIT Delhi, IIT Kharagpur, BITS Pilani, ISB Hyderabad and University of Pennsylvania.Core Responsibilities:Develop digital marketing strategies, plans and budgets in alignment to the growth goals of the companyDesign and oversee all aspects of performance marketing and lead nurturing: Digital Advertising (Meta, Google, LinkedIn, Quora), Email, SMS, WhatsappManage the budget to ensure positive ROAS and MoM growth as per plansManage and develop the assigned team of associates and managers in the functionCollaborate with content, design and business teams to ensure timely and effective execution of campaigns and marketing ideasLearn, share and apply the latest trends, tools, techniques to continuously improve efforts and outcomesQualities desired:Qualifications:MBA/Master’s in Mass Communication or AdvertisingCertifications in Google, Meta and LinkedIn MarketingBachelors in Engineering/MathsKnowledge, Skills and Experience:Variety of machine learning techniques (clustering, decision tree learning, artificial neural networks, etc.) and operations research3-5 years of experience in digital marketing, preferably in B2C domainSound knowledge of various marketing and social media platformProficient in using marketing tools like WordPress, Unbounce, ZapierFamiliar with basics of HTML, CSS and JavaScriptCross-functional skills of working with Creative, Data and Tech TeamsGood written communication skillsLocation: Gurugram
Job Title
Digital Marketing Manager