Job Title

Manager - Digital MarketingLocation: KochiCTC - Best in IndustryAbout the RoleWe are looking for a senior, results-driven Digital Marketing Manager to lead and scale our digital growth across performance, brand, and omnichannel retail initiatives. This role will own large digital budgets, manage high-performing internal teams and agencies, and play a critical role in driving revenue, store footfalls, and brand equity for a premium jewellery retail business.This position requires a rare balance of strategic thinking, execution excellence, analytical rigor and leadership maturity.Key ResponsibilitiesStrategic LeadershipOwn the end-to-end digital marketing strategy covering both brand building and performance marketingTranslate business goals into scalable digital growth plans across online sales and offline store visitsBuild annual and quarterly digital roadmaps aligned with revenue, margin, and brand objectivesPerformance & Revenue GrowthDrive CPA, ROAS and revenue optimization across all digital channelsLead high-scale revenue campaigns during peak retail seasons (festivals, weddings, launches)Develop and refine keyword strategies, audience segmentation, and funnel optimizationOptimize campaigns for store visits, local discovery, and omnichannel attributionBudget & ROI OwnershipManage and optimize ₹25–50 Cr+ annual digital marketing budgetsEnsure strong ROI accountability, forecasting, and performance reportingContinuously reallocate spends based on channel performance and business prioritiesChannel & Platform OwnershipLead execution and innovation across:Google Ads (Search, Performance Max, Display, YouTube)Meta Ads ecosystem (Facebook, Instagram)Drive experimentation with new formats, automation, and scaling frameworksAnalytics & MeasurementOwn performance tracking using GA4, GTM, attribution models, and CRM integrationsImplement and leverage media mix modelling, brand lift studies, and incrementality testingBuild dashboards and insights that guide leadership decisionsRetail & Omnichannel MarketingDesign digital strategies that support multi-location retail growthCollaborate with regional and store teams to boost footfall, local demand, and conversionAlign digital campaigns with in-store promotions, launches, and merchandising calendarsAgency & Partner GovernanceLead and govern multiple performance, creative, and analytics agenciesSet clear KPIs, review performance, and ensure delivery excellenceNegotiate media, tech, and agency contracts for efficiency and impactPeople & Cross-Functional LeadershipLead, mentor, and scale large in-house digital teamsWork closely with Brand, E-commerce, Retail, CRM, IT, and Finance teamsAct as a digital thought leader within the organizationQualificationsMBA (Marketing) or Postgraduate degree in Digital MarketingGoogle, Meta and Analytics certifications preferredExperience Requirements10+ years of experience in digital marketingMinimum 5+ years leading large, high-performing teamsProven experience managing ₹25 - 50 Cr+ annual digital budgetsStrong background in retail, luxury, or multi-location businesses preferredCore Skill SetStrategic planning (Brand + Performance)Retail & multi-location digital marketingBudget ownership & ROI accountabilityAgency governance & vendor managementCross-functional leadershipCPA / ROAS optimizationKeyword & audience strategyScaling high-revenue campaignsStore visit & local optimizationTechnical ExpertiseGoogle Ads: Search, Performance Max, Display, YouTubeMeta Ads ecosystemGA4, Google Tag Manager, attribution modelsCRM integration & lifecycle marketingMedia mix modelling & incrementality testingMarketing automation toolsBrand lift & impact measurementWhat We’re Looking ForA data-driven yet brand-sensitive leaderSomeone who thrives in scale, complexity, and accountabilityDeep understanding of consumer behavior in high-value retailStrong commercial mindset with creative problem-solving abilityWhy Join UsFast-Growing Global Brand –38 years of experience with ₹30,000+ crore turnover, 11M+ customers across 12 countries.Opportunity to lead digital growth for a premium jewellery brandOwnership of large budgets and high-impact decisionsDirect influence on business revenue and brand directionWork in a fast-growing, ambitious, and entrepreneurial environmentAbout the CompanyIn 1956, Alukka Joseph Varghese opened a small retail jewellery store in Thrissur, Kerala. His son, Joy Alukkas built on his legacy, playing a key role in Alukkas’ expansion into the Middle East and further afield. Today, popularly known as Joyalukkas Jewellery, it is the largest retail jewellery chain in the world owned by a single family and offers customers the option to choose from over one million exquisitely designed pieces of jewellery in gold, diamond, precious stone, platinum, Polki and pearl. Always evolving with the latest trends in jewellery, Joyalukkas combines heritage and modernity in equal measure, with creations ranging from timeless vintage pieces rooted in India’s glorious past to elegant, modern pieces crafted in 18k gold. The pieces adhere to the highest quality standards, with Joyalukkas being the first jeweller in the Middle East to get the ISO 9001:2000 certification. With the concept of beauty in every piece at its heart, Joyalukkas has been honoured with multiple awards including the prestigious Dubai Quality awards. The ‘Joyalukkas’ brand today has earned the tag of the ‘world’s favourite jeweller’ thanks to this focus on quality and the superlative service excellence of the entity’s customer facing talent. Over the years, the company has thrived and grown at an exponential rate. It operates more than 190 stores worldwide spread across 12 countries in addition to online stores and has 10000 plus talent. Based on this solid foundation, Joyalukkas Jewellery has expanded into other businesses like Joyalukkas Exchange, Jolly Silks, Joyalukkas Lifestyle Developers, Luxury Aviation, and Mall of Joy, all of which come under the Joyalukkas Group. With a history of challenging the norms and holding high the flag of an unrivalled legacy, the Joyalukkas Group continues its quest to grow and scale as it expands its presence across the world.IndustryRetailCompany size10,000-15000 employeesFounded1988