Job Title

Role: PPC Lead / Paid Media Lead Location: Pune (On-site) Type: Full-Time Timings: 3:00 pm -12:00 am Self travel Experience: 4–7 years in Paid Search / Paid Media (with leadership experience) Job Summary We are seeking a results-driven PPC Lead to own and scale our paid advertising efforts across Google Ads, Bing Ads, and other paid media channels. The ideal candidate will combine strategic thinking with hands-on execution, leading campaign performance, managing budgets, and mentoring junior team members to drive measurable growth.Key Responsibilities • Lead end-to-end PPC strategy and execution across platforms such as Google Ads, Microsoft Ads, and Paid Social (as applicable)• Plan, launch, optimize, and scale search, display, remarketing, and shopping campaigns• Own performance metrics including ROAS, CPA, CAC, CTR, and conversion rates• Conduct keyword research, audience targeting, ad copy testing, and bid strategy optimization• Manage and allocate monthly ad budgets efficiently to maximize ROI• Analyze performance data and deliver actionable insights through regular reporting• Collaborate with SEO, content, design, and product teams to align messaging and funnels• Stay updated on PPC trends, platform updates, and best practices• Lead, mentor, and review the work of PPC specialists and analysts• Identify automation opportunities using scripts, rules, and third-party toolsRequired Skills & Qualifications • 5+ years of hands-on experience managing large-scale PPC campaigns• Strong expertise in Google Ads and Google Analytics (GA4)• Proven track record of driving growth and improving ROI• Experience managing high monthly ad spends• Strong analytical skills and data-driven mindset• Excellent communication and stakeholder management skills• Experience with A/B testing, landing page optimization, and conversion trackingPreferred Qualifications • Google Ads Certification• Experience with SA360, DV360, Meta Ads, LinkedIn Ads, or other paid platforms• Familiarity with CRO tools, attribution models, and marketing automation• Agency or high-growth startup experience